Assistant Trade Marketing Manager

About the role McGregor Boyall is partnering with a leading food and beverage business to appoint a Trade Marketing Manager. The role sits at the intersection of brand and sales, translating category strategy into in-market execution across modern trade, general trade and foodservice channels. Key responsibilities • Develop and execute channel-specific trade marketing plans to drive availability, visibility and sales conversion • Own trade spend and promotional budgets, ensuring investment is aligned to growth priorities and delivers measurable ROI • Design and deliver in-store activation, point-of-sale and promotional campaigns across key accounts • Partner with sales teams and distributors to strengthen route-to-market and improve execution standards • Build and maintain category and shopper insights to inform channel plans and customer negotiations • Track distribution, sales and promotional performance, identifying gaps and driving corrective action • Support new product launches with channel-ready plans, listings and activation • Work cross-functionally with brand, sales, supply chain and finance to embed trade priorities into commercial plans What you'll bring • 5+ years in trade marketing, category management or commercial roles within food and beverage or wider FMCG • Experience working principal side with distributors and key accounts in the GCC • Strong commercial acumen, with the ability to link trade investment to revenue and margin outcomes • Advanced Excel and PowerPoint, with confidence handling sales and market data • Proven track record of in-store activation and promotional execution • Bachelor's degree in Business, Marketing or a related discipline Show more Show less

5+ years in trade marketing, category management or commercial roles within food and beverage or wider FMCG. Experience working principal side with distributors and key accounts in the GCC. Strong commercial acumen, with the ability to link trade investment to revenue and margin outcomes. Advanced Excel and PowerPoint, with confidence handling sales and market data. Proven track record of in-store activation and promotional execution. Bachelor's degree in Business, Marketing or a related discipline.

Develop and execute channel-specific trade marketing plans to drive availability, visibility and sales conversion. Own trade spend and promotional budgets, ensuring investment is aligned to growth priorities and delivers measurable ROI. Design and deliver in-store activation, point-of-sale and promotional campaigns across key accounts. Partner with sales teams and distributors to strengthen route-to-market and improve execution standards. Build and maintain category and shopper insights to inform channel plans and customer negotiations. Track distribution, sales and promotional performance, identifying gaps and driving corrective action. Support new product launches with channel-ready plans, listings and activation. Work cross-functionally with brand, sales, supply chain and finance to embed trade priorities into commercial plans.