Senior Manager, Category Analysis

Description: At Basamh Group, our mission is to grow people and companies by empowering individuals and fostering collaborative relationships to achieve sustainable success. Backed by over 75 years of experience, we’ve built a strong, consumer-centric ecosystem serving the MEA region. Our excellence in distribution is driven by Basamh Trading Company (BTC) in retail and Specialized Food Services (SFS) in HORECA. GoodyCo leads our efforts in marketing and brand building, while Thokoman Foods anchors our manufacturing capabilities. Guided by our core values of true ownership, passion to grow, transparency and family spirit, we are committed to establishing long-term partnerships with our people and all those we work with. We aim to strengthen our network, uplift our communities, and build a legacy of homegrown success stories that inspire the leaders of tomorrow. Job Overview: To monitor and enforce quality standards to ensure product integrity, compliance, and safety within warehouse operations and distribution processes. Role Responsibilities: • Lead the development of category analytics frameworks and portfolio strategies aligned with the company’s long-term foodservice vision and channel priorities. • Identify new category opportunities, white spaces, and portfolio expansion initiatives across HORECA channels. • Oversee the design and optimization of category structures, assortment strategies, and product hierarchies to improve channel relevance and portfolio clarity. • Analyze category performance, market trends, customer behavior, and operational insights to support strategic decision-making. • Collaborate cross-functionally with supply chain, procurement, finance, marketing, and operations to ensure category strategies are scalable and executable. • Ensure the existing product range is continuously aligned and integrated within the broader strategic portfolio framework. • Drive the development of category planning tools, assortment methodologies, and governance frameworks to improve consistency and decision quality. • Support channel and commercial teams through strategic portfolio recommendations, mix optimization, and category positioning guidance. • Prepare and present executive-level reports, dashboards, and strategic insights for senior leadership and management discussions. • Establish and monitor category KPIs related to assortment effectiveness, channel fit, portfolio productivity, and long-term category growth. • Collaborate in the development and execution of the Division’s ABCs and OKRs, ensuring alignment with other Functions' leadership. • Make critical decisions that support the Division's strategic and tactical direction. • Develop plans for respective functions/teams, providing inputs that align with and support the Division’s goals and objectives. • Delegate tactical responsibilities to emerging leaders within the Division, enhancing succession planning. • Measure and track relevant OKRs and metrics to ensure goal achievement and take corrective actions when necessary. • Set clear performance objectives, offer necessary support, and regularly evaluate and provide feedback to direct reports for continuous development. • Actively participate in the identification and recruitment of key talent for the function. • Provide clear direction, prioritize tasks, delegate responsibilities, and monitor workflow. • Create opportunities for team members to contribute to improvement, innovation, and knowledge-sharing initiatives. • Own the budgeting cycle and proactively contribute to the budgeting process. • Manage departments effectively within budget, providing accurate reports on progress and challenges encountered. • Formulate strategies that drive positive financial impact while mitigating financial and operational risks. Minimum Requirements: • 6 – 8 years of relevant experience. • A bachelor’s degree in a relevant field is required. Working Environment: At Basamh Group, we pride ourselves on attracting talented individuals by offering dynamic and rewarding professional opportunities that inspire growth and innovation. We are deeply committed to fostering a culture of growth by supporting continuous development through hands-on learning, comprehensive online resources, interactive training, and personalized coaching. Guided by our core value of family spirit, we cultivate an environment where every individual feels valued, supported, and empowered to thrive. We ensure our people contribute to our collective success while finding fulfillment and pride in being part of the Basamh Group family. Show more Show less

Lead the development of category analytics frameworks and portfolio strategies aligned with the company’s long-term foodservice vision and channel priorities. Identify new category opportunities, white spaces, and portfolio expansion initiatives across HORECA channels. Oversee the design and optimization of category structures, assortment strategies, and product hierarchies to improve channel relevance and portfolio clarity. Analyze category performance, market trends, customer behavior, and operational insights to support strategic decision-making. Collaborate cross-functionally with supply chain, procurement, finance, marketing, and operations to ensure category strategies are scalable and executable. Ensure the existing product range is continuously aligned and integrated within the broader strategic portfolio framework. Drive the development of category planning tools, assortment methodologies, and governance frameworks to improve consistency and decision quality. Support channel and commercial teams through strategic portfolio recommendations, mix optimization, and category positioning guidance. Prepare and present executive-level reports, dashboards, and strategic insights for senior leadership and management discussions. Establish and monitor category KPIs related to assortment effectiveness, channel fit, portfolio productivity, and long-term category growth. Collaborate in the development and execution of the Division’s OKRs, ensuring alignment with other Functions' leadership. Make critical decisions that support the Division's strategic and tactical direction. Develop plans for respective functions/teams, providing inputs that align with and support the Division’s goals and objectives. Delegate tactical responsibilities to emerging leaders within the Division, enhancing succession planning. Measure and track relevant OKRs and metrics to ensure goal achievement and take corrective actions when necessary. Set clear performance objectives, offer necessary support, and regularly evaluate and provide feedback to direct reports for continuous development. Actively participate in the identification and recruitment of key talent for the function. Provide clear direction, prioritize tasks, delegate responsibilities, and monitor workflow. Create opportunities for team members to contribute to improvement, innovation, and knowledge-sharing initiatives. Own the budgeting cycle and proactively contribute to the budgeting process. Manage departments effectively within budget, providing accurate reports on progress and challenges encountered. Formulate strategies that drive positive financial impact while mitigating financial and operational risks.