B2C Sales

About The Role Madar is seeking an experienced and results-driven B2C Sales to lead the growth of Madar's consumer-focused last-mile delivery business across Saudi Arabia. The ideal candidate will have 5-7+ years of solid B2C sales experience, preferably within last-mile delivery, courier, e-commerce, quick commerce, on-demand delivery, or technology-enabled consumer services. The candidate should have a strong understanding of the Saudi B2C market, proven experience acquiring and growing a high volume of consumer customers, an established network within relevant industries, and a strong track record in customer acquisition, demand generation, sales strategy, and revenue growth. Key Responsibilities B2C Sales Strategy • Develop and execute the B2C sales strategy for Madar's last-mile delivery services • Define target customer segments based on customer needs, demographics, locations, purchasing behavior, and delivery requirements. • Identify high-potential B2C segments and develop strategies to increase customer acquisition and revenue. • Develop and execute plans to expand Madar's B2C customer base across key Saudi cities and markets. • Set sales targets and develop action plans to achieve revenue and customer acquisition objectives. Customer Acquisition • Lead the acquisition of new B2C customers through direct sales, partnerships, referrals, digital channels, and other relevant acquisition channels. • Build and manage a strong pipeline of prospective customers • Develop strategies to increase customer conversion from leads and prospects into active customers. • Identify opportunities to increase customer frequency, retention, and lifetime value • Develop initiatives to reactivate inactive customers and reduce customer churn E-commerce & Last-Mile Business Development • Build relationships with e-commerce merchants, online sellers, retailers, social commerce businesses, SMEs, and other businesses that require last-mile delivery solutions. • Identify potential customer segments that generate recurring delivery demand • Develop partnerships and commercial opportunities that can generate consistent B2C delivery volumes. • Understand customer delivery requirements and recommend appropriate Madar solutions. • Monitor market trends across e-commerce and last-mile delivery to identify new business opportunities. Demand Generation • Develop initiatives to generate consistent delivery demand and customer volume. • Identify new customer acquisition channels and optimize existing channels • Work closely with Marketing and other teams to develop campaigns and initiatives that drive customer acquisition and usage. • Monitor acquisition performance, conversion rates, customer activity, and revenue contribution. • Continuously test and improve customer acquisition strategies Client & Partner Network • Leverage an established network within the Saudi e-commerce, retail, delivery, and last-mile ecosystem. • Build and maintain relationships with key potential customers, merchants, retailers, and strategic partners. • Identify high-value accounts and opportunities that can generate recurring delivery volumes. • Lead commercial discussions, negotiations, and partnership agreements Market & Performance Management • Monitor B2C market trends, competitor activities, customer behavior, and pricing • Track key KPIs including: • New Customer Acquisition • Active Customers • Customer Conversion Rate • Delivery Volume • Revenue • Customer Retention • Customer Acquisition Cost • Customer Lifetime Value • Churn Rate • Provide regular performance reports, forecasts, and recommendations to senior management. Team Leadership • Lead and develop the B2C sales team • Set individual and team targets and monitor performance • Coach team members on prospecting, customer acquisition, negotiation, and closing. • Establish a results-driven culture focused on customer growth and revenue Requirements • Bachelor's degree in Business Administration, Marketing, Sales, or a related field • *5 to 7years of sales or business development experience in Saudi Arabia's last-mile delivery market. • Proven track record of achieving sales targets and acquiring new customers • Strong understanding of the Saudi market and B2C customer behavior • Established network of potential customers is highly preferred • Experience in *e-commerce, logistics, delivery, or technology companies* is preferred • Strong communication, negotiation, and presentation skills • Strong customer relationship management skills • Self-motivated, results-oriented, and commercially driven • Good knowledge of CRM systems and sales pipeline management • Excellent command of Arabic and English Show more Show less