Regional Sales Manager – Middle East & Africa

Regional Sales Manager – Middle East & Africa Location: United Arab Emirates HELS is looking for a UAE-based Regional Sales Manager to grow our business (production of expansion joints, steam traps, hoses and level gauges) across the Middle East and Africa. The successful candidate will drive regional sales, develop distribution channels, and build direct relationships with project companies, contractors, and end users. Key Responsibilities • Develop and execute regional sales strategies to achieve revenue and profitability targets. • Identify and win new business with distributors, dealers, project companies, contractors, and end users. • Build long-term relationships with key accounts, decision-makers, and business partners. • Identify upcoming projects and engage relevant stakeholders from the early stages through to contract award. • Manage the full sales cycle, including prospecting, presentations, negotiations, and closing. • Strengthen the regional partner network and monitor partner performance. • Monitor market trends, competitor activity, and customer needs to identify growth opportunities. • Maintain an accurate CRM pipeline and provide regular sales forecasts and performance reports. • Coordinate with internal teams to support delivery and customer satisfaction. • Represent the company at customer meetings, industry exhibitions, and regional events. Requirements • Currently based in the UAE and available for regular travel across the region. • At least 5 years of sales or business development experience in industry. • A proven track record of winning business in Middle Eastern and/or African markets. • Experience selling to project companies, contractors, and end users, as well as managing distributors and dealers. • Strong negotiation, account management, and relationship-building skills. • Ability to work independently and collaborate effectively with the head office. • Proficiency in CRM systems, sales forecasting, and reporting. • Fluent English; Arabic and/or French would be an advantage. • An established network of relevant customers and project stakeholders would be a strong advantage. Compensation Salary, incentives, and benefits will be discussed during the interview process and agreed upon mutually. How to Apply • Please send your CV together with a brief summary of your industry experience, markets covered, and key sales achievements. Show more Show less

Currently based in the UAE and available for regular travel across the region. At least 5 years of sales or business development experience in industry. A proven track record of winning business in Middle Eastern and/or African markets. Experience selling to project companies, contractors, and end users, as well as managing distributors and dealers. Strong negotiation, account management, and relationship-building skills. Ability to work independently and collaborate effectively with the head office. Proficiency in CRM systems, sales forecasting, and reporting. Fluent English; Arabic and/or French would be an advantage. An established network of relevant customers and project stakeholders would be a strong advantage.

Develop and execute regional sales strategies to achieve revenue and profitability targets. Identify and win new business with distributors, dealers, project companies, contractors, and end users. Build long-term relationships with key accounts, decision-makers, and business partners. Identify upcoming projects and engage relevant stakeholders from the early stages through to contract award. Manage the full sales cycle, including prospecting, presentations, negotiations, and closing. Strengthen the regional partner network and monitor partner performance. Monitor market trends, competitor activity, and customer needs to identify growth opportunities. Maintain an accurate CRM pipeline and provide regular sales forecasts and performance reports. Coordinate with internal teams to support delivery and customer satisfaction. Represent the company at customer meetings, industry exhibitions, and regional events.