Brand Marketing Associate Manager - Luxury

BUSINESS INTRODUCTION Majid Al Futtaim Holding is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. With over 43,000 people, revenues of over US$ 11 Billion, and operations in 18 countries. Some of the iconic brands we carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie & Fitch, & Vox Cinemas. We believe in making Great Moments for Everyone, Every day. JOB TITLE Brand Marketing Associate Manager - Home | MAF LifeStyle | Communication & Marketing ROLE SUMMARY The Brand Marketing Manager is responsible for implementing the Marketing & Communications strategy, integrating the marketing efforts for the assigned brands in order to expand footprint, differentiate MAF Lifestyle and brand reputation, nurture client relationships and create opportunities to drive revenue and growth. ROLE PROFILE • Responsible for the creation, development and execution of marketing initiatives, through a well-defined annual Marketing calendar, for the assigned brands in line with overall brand Marketing & Communications strategy. • Create synergy between the various channels of communication, reaching the brand message to the customer through the most effective and efficient medium. • Implement in-store campaigns to support Operations and ensure smooth roll out of the same. • Build advertising and promotional plans to drive traffic and sales (Offline and online). • Manage marketing budgets for assigned brands to ensure optimal utilization in line with overall Marketing budget. • Ensure all integrated marketing efforts are in compliance with brand standards and Majid Al Futtaim communication strategy. • Build clear understanding of brand values, customer profile and behaviors to ensure relevant marketing communication and messaging. • Build strong relationships with internal marketing teams and external vendors where relevant, to ensure productive outcome of collaborative work. REQUIREMENTS • Minimum 4-6 years of experience in a Marketing role • Luxury Retail furniture experince • Bachelor Degree in Marketing Management or equivalent • Analytical skills to forecast and identify trends and challenges • Knowledge of latest marketing technologies and methodologies WHAT WE OFFER • At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us! • Work in a friendly environment, where everyone shares positive vibes and excited about our future. • Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model. Show more Show less

Create and execute marketing initiatives through an annual Marketing calendar for assigned brands in line with brand Marketing & Communications strategy. Create synergy between channels to convey the brand message effectively. Implement in-store campaigns to support Operations and ensure smooth rollout. Build advertising and promotional plans to drive traffic and sales (Offline and online). Manage marketing budgets for assigned brands to optimize utilization. Ensure all integrated marketing efforts comply with brand standards and Majid Al Futtaim communication strategy. Build understanding of brand values, customer profiles and behaviors to tailor marketing communication. Build strong relationships with internal marketing teams and external vendors to ensure productive collaboration.