AI Product Marketing Manager

AI Product Marketing Manager Location: Abu Dhabi Type: Full-time About Us CFTE is a global education and capability building organisation focused on the impact of AI, technology, and innovation on individuals, organisations, and governments. We work with leading institutions across financial services, the public sector, and higher education to design and deliver high impact programmes that prepare professionals and leaders for the future of work. CFTE operates as an entrepreneurial organisation with global reach, leveraging technology, data, and lean teams to deliver programmes at scale. We work at the intersection of innovation, institutions, and execution. Role Summary We are looking for an AI Product Marketing Manager to join our team in Abu Dhabi. You will own the marketing and go to market of CFTE's AI products and services. This covers positioning, launches, the website, digital channels and CFTE's online presence. You will work with the product and delivery teams to take what we build to market. A good understanding of AI and experience taking a product to market are both essential. So is proficiency with AI tools, which you will use daily across content, analysis and campaign work. Experience in education, technology or professional services is preferred. What you'll do • Own the go to market for CFTE's AI products and services. You will plan launches, set positioning and run the campaigns that follow. • Own CFTE's website. You will manage its content, structure and performance, and build new pages as products are launched. • Run CFTE's digital channels. This includes social media, email and paid channels, with clear targets for each. • Develop CFTE's online presence. You will decide where CFTE should be visible and build the presence there. • Work with the product and delivery teams on new AI products. You will shape how a product is described, packaged and presented before it reaches the market. • Measure what works. You will track results across channels and campaigns and adjust based on what the numbers show. • Use AI tools throughout. You will apply them to content, design, analysis and campaign work, and set the standard for how the team uses them. What you'll bring • A good understanding of AI and how organisations are adopting it. You can explain what an AI product does and why it matters to a buyer who is not technical. • Experience taking products to market. You have owned a launch or a go to market plan and can show the results. • Proficiency with AI tools and a record of using them in practice. You use them daily and think about where they apply next. • Strong writing. You can produce copy for a landing page, an email and a social post, and each reads as it should. • Working knowledge of web development. You can build and edit pages on a modern website without waiting for a developer. • Experience running digital channels. You know how social, email and paid channels work and how to set targets for them. • Comfort with data. You can read campaign and website analytics and act on them. • The ability to work independently in a small team. You set your own priorities and deliver without close supervision. • An entrepreneurial and proactive attitude. You take initiative rather than waiting to be told what to do. Why join us • Take real ownership of how CFTE's AI products reach the market. Your work shapes the business, not just a corner of it. • Work directly with senior leadership and gain exposure to clients that include central banks, regulators, and major financial institutions. • Work on some of the most interesting topics today: innovation, technology disruption, digital transformation, and artificial intelligence. • Work in a small, high trust team that moves quickly and expects high standards. Show more Show less

Experience taking products to market. Proficiency with AI tools and a record of using them in practice. Working knowledge of web development (build and edit pages on a modern website).

Own the go to market for CFTE's AI products and services. Plan launches, set positioning and run campaigns. Own CFTE's website content, structure and performance, and build new pages as products launch. Manage CFTE's digital channels (social media, email, paid) with clear targets. Develop CFTE's online presence and decide where CFTE should be visible. Collaborate with product and delivery teams on new AI products to shape how they are described, packaged and presented. Measure results across channels and campaigns and adjust based on data. Use AI tools across content, design, analysis and campaigns, setting standards for team usage.