Kingston Stanley
Assistant Manager – Digital - Arabic 18-20k AED + Schooling We’re looking for an experienced Assistant Manager – Digital to join a growing Digital team and play a key role in driving digital performance, innovation and customer engagement. This is a hands-on role combining digital growth, analytics, project management and channel optimisation, working closely with Digital, IT, Marketing and external partners. Key Responsibilities • Manage and optimise digital channels including mobile app, website, WhatsApp and digital distribution platforms • Drive customer acquisition, engagement, retention and conversion • Own and utilise tools including AppsFlyer, Insider CDP, Google Analytics and Firebase • Track and analyse digital performance across installs, conversions, retention, LTV and ROAS • Conduct funnel analysis, cohort analysis and A/B testing to identify growth opportunities • Coordinate digital projects, UAT, testing and product releases • Manage and support SEO, ASO and digital visibility initiatives • Identify opportunities for AI-driven personalisation, automation and chatbot solutions • Work cross-functionally with Digital, IT, Marketing and external vendors • Support campaign execution, governance and digital operational processes What We’re Looking For • Bachelor’s degree in a relevant field • 5–7 years' experience across digital operations, analytics and/or digital project management • Strong experience working with mobile apps and digital platforms • Knowledge of AppsFlyer, GA, Firebase and/or Insider • Understanding of SEO, ASO and GEO • Strong analytical and project management capabilities • Proactive, commercially minded and comfortable taking ownership Experience with Google Analytics, Agile or PMP certifications would be an advantage. Show more Show less