Assistant Director - Alliances & Technology Manager - BMC - Riyadh, Saudi Arabia

At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. The opportunity We are looking for a highly motivated and talented Brand, Marketing and Communications (BMC) Alliances and Technology Manager to create and manage campaigns within the Strategic Programs pillar. You will orchestrate the end-to-end delivery of multi-channel marketing initiatives and communications strategies that strengthen relationships, increase market visibility, generate demand and support EY MENA’s growth ambitions. Working closely with Alliance and Technology leaders, service lines, industry teams and BMC colleagues across the region and global network, you will translate business priorities into impactful marketing programs and go-to-market initiatives through a unified, strategic approach. This role combines strategic thinking with hands-on execution, requiring you to manage multiple initiatives, build stakeholder engagement, enhance brand visibility and measure campaign effectiveness. Your Key Responsibilities You will lead the planning, execution and measurement of integrated B2B marketing programs for EY MENA’s alliances and technology agenda. Your day-to-day work will span go-to-market planning, campaign delivery, stakeholder engagement, events, project governance and performance reporting. Strategy and go-to-market planning • Support the development, execution and measurement of a marketing strategy and annual plans. • Align priorities with broader regional growth, industry, service line and budget objectives. • Identify opportunities to strengthen the market positioning of EY and its approved alliance partners through coordinated go-to-market campaigns. Integrated marketing and campaign delivery • Lead the planning and execution of integrated, multi-channel B2B campaigns that generate demand, build awareness and support business growth. • Develop messaging, campaign briefs, creative writing and messaging content. • Help deliver and support communications and activation plans across digital, social media, PR, internal comms, executive engagement and other channels. • Support the development and distribution of co-branded thought leadership, reports, articles and case studies with the support of Marketing and Insights team leads. Skills And Attributes For Success You will bring a collaborative, commercially minded approach, combining strategic perspective with disciplined execution. You will be able to build credibility with senior stakeholders, translate business priorities into clear marketing programs and deliver measurable outcomes in a fast-paced, matrixed environment. Events, programs and stakeholder engagement • Plan and support events, conferences, client programs and leadership forums, including programs aligned to sectors such as Government and Industry where required. • Build strong relationships with EY leaders, business stakeholders, external agencies and marketing teams across borders. • Act as a trusted BMC advisor on marketing strategy, activation, branding, governance and campaign execution. • Collaborate with BMC specialists across pillars to maximize campaign impact. Project management, reporting and governance • Manage multiple projects simultaneously, ensuring effective planning, budget management and delivery against agreed objectives. • Monitor campaign performance, budgets and provide insights, reporting and recommendations to senior stakeholders. • Ensure compliance with EY brand, independence, legal and risk management requirements, particularly for co-branding arrangements and memoranda of understanding. • Drive continuous improvement by identifying opportunities to enhance processes, collaboration and marketing effectiveness. To qualify for the role • A bachelor’s degree in marketing, communications, business or a related discipline, or equivalent professional experience. • 10 or more years of experience in B2B marketing, technology marketing or a communications agency environment, ideally within a large, matrixed organization. • Demonstrated experience with technology or business alliances and the delivery of co-branded campaigns, content, events and go-to-market programs across digital and social channels. • Strong project management, stakeholder management and analytical skills, with sound knowledge of audience segmentation, campaign activation, budget management and performance measurement. • Excellent written and verbal communication skills in English and Arabic, with the ability to work independently, exercise sound judgement and manage competing priorities. Ideally, you’ll also have • Experience managing internal creative teams and external agencies. • Experience in professional services, technology or consulting. • A proactive, innovative mindset focused on continuous improvement, together with the ability to be based in Riyadh, Kingdom of Saudi Arabia. What We Look For We’re looking for a collaborative and commercially minded marketing professional who can balance strategy with execution, build credibility with senior stakeholders and deliver measurable business outcomes. You will be comfortable managing ambiguity, bringing together diverse teams and helping advance EY BMC’s growth ambitions. What We Offer You At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Are you ready to shape your future with confidence? Apply today. To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability-related adjustments or accommodations you may need. EY | Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories. Show more

A bachelor’s degree in marketing, communications, business or a related discipline, or equivalent professional experience. 10 or more years of experience in B2B marketing, technology marketing or a communications agency environment, ideally within a large, matrixed organization. Demonstrated experience with technology or business alliances and the delivery of co-branded campaigns, content, events and go-to-market programs across digital and social channels. Strong project management, stakeholder management and analytical skills, with sound knowledge of audience segmentation, campaign activation, budget management and performance measurement. Excellent written and verbal communication skills in English and Arabic, with the ability to work independently, exercise sound judgement and manage competing priorities.

Lead the planning, execution and measurement of integrated B2B marketing programs for EY MENA’s alliances and technology agenda. Go-to-market planning, campaign delivery, stakeholder engagement, events, project governance and performance reporting. Develop and execute a marketing strategy and annual plans; align priorities with regional growth, industry, service line and budget objectives; identify opportunities to strengthen market positioning through coordinated go-to-market campaigns. Plan and execute integrated, multi-channel B2B campaigns that generate demand, build awareness and support business growth. Develop messaging, campaign briefs, creative writing and messaging content. Deliver and support communications and activation plans across digital, social media, PR, internal comms, executive engagement and other channels. Support the development and distribution of co-branded thought leadership, reports, articles and case studies with Marketing and Insights team leads. Plan and support events, conferences, client programs and leadership forums; build relationships with EY leaders, business stakeholders, external agencies and marketing teams across borders. Act as a trusted BMC advisor on marketing strategy, activation, branding, governance and campaign execution. Collaborate with BMC specialists across pillars to maximize campaign impact. Manage multiple projects simultaneously with budgeting and delivery against objectives; monitor campaign performance, budgets and provide insights and reports to senior stakeholders; ensure compliance with EY brand, independence, legal and risk management requirements; drive continuous improvement by enhancing processes, collaboration and marketing effectiveness.