Marketing Manager

Key Responsibilities: 1. Product Strategy & Brand Management • Develop and implement annual and long-term product/brand strategies aligned with company objectives. • Define product positioning, target customers, value proposition, and key competitive advantages. • Develop annual brand plans, marketing plans, and commercial strategies. • Manage the complete product lifecycle, from registration and launch through growth, maturity, and discontinuation. • Identify opportunities for new products, line extensions, and portfolio expansion. 2. Sales & Commercial Performance • Work closely with the Sales team to develop customer acquisition, penetration, and product growth strategies. • Identify opportunities to increase product distribution, customer coverage, and market penetration. • Support the development of commercial offers and customer-specific strategies. 3. Market & Competitor Analysis • Monitor competitor positioning and identify opportunities and threats. 4. New Product Launches • Lead and coordinate new product launches from pre-launch preparation through commercialization. • Develop launch plans, timelines, promotional strategies, sales materials, and launch targets. • Coordinate with Regulatory, Medical, Supply Chain, Finance, Sales, and Principals to ensure launch readiness. • Monitor launch performance and implement corrective actions to maximize product uptake. 6. Pricing, Margin & Profitability • Support and recommend appropriate pricing strategies, RSP/MRP, discounts, and commercial terms. • Monitor product margins and profitability. 7. Marketing & Digital Activities • Plan and manage product marketing campaigns across relevant traditional and digital channels. • Coordinate product promotional materials, brochures, presentations, websites, social media, and digital campaigns. • Work with external agencies and suppliers when required. • Monitor campaign performance and evaluate effectiveness and ROI. Qualifications & Experience • 6–8 years of relevant experience in product management, marketing, or commercial roles within the pharmaceutical, medical device, healthcare, or veterinary industry. • Minimum 3 years of hands-on Product Management experience is preferred. • Strong understanding of the UAE healthcare/pharmaceutical market and relevant regulatory environment. • Proven experience in product launches, brand management, sales growth, forecasting, pricing, and commercial planning. How to Apply • Interested candidates are invited to submit their updated CV to [email protected] Show more Show less

Qualifications & Experience: 6–8 years of relevant experience in product management, marketing, or commercial roles within the pharmaceutical, medical device, healthcare, or veterinary industry. Minimum 3 years of hands-on Product Management experience is preferred. Strong understanding of the UAE healthcare/pharmaceutical market and relevant regulatory environment. Proven experience in product launches, brand management, sales growth, forecasting, pricing, and commercial planning.

1) Product Strategy & Brand Management: Develop and implement annual and long-term product/brand strategies; define product positioning, target customers, value proposition, and competitive advantages; develop annual brand plans, marketing plans, and commercial strategies; manage the complete product lifecycle; identify opportunities for new products, line extensions, and portfolio expansion. 2) Sales & Commercial Performance: Collaborate with Sales to develop customer acquisition, penetration, and product growth strategies; increase product distribution and market penetration; support development of commercial offers and customer-specific strategies. 3) Market & Competitor Analysis: Monitor competitor positioning and identify opportunities and threats. 4) New Product Launches: Lead and coordinate new product launches; develop launch plans, timelines, promotional strategies, sales materials, and launch targets; coordinate with Regulatory, Medical, Supply Chain, Finance, Sales, and Principals; monitor launch performance and take corrective actions. 6) Pricing, Margin & Profitability: Support and recommend pricing strategies, RSP/MRP, discounts, and commercial terms; monitor margins and profitability. 7) Marketing & Digital Activities: Plan and manage product marketing campaigns across traditional and digital channels; coordinate promotional materials, websites, social media, and digital campaigns; work with external agencies and suppliers; monitor campaign performance and ROI.