General Manager Marketing, Elchai Group

Who We Are Looking For Elchai Group is a multi-venture group building AI-ready infrastructure and governance and tokenization rails for real-world assets across the Gulf and Europe. We are looking for a General Manager Marketing who will take ownership of the group’s entire marketing function across five distinct brands, each with its own voice, and transform it into a reliable execution engine that operates without the founder having to chase people every day. Main Responsibilities • Own the group’s entire editorial calendar, with content prepared in advance on a weekly basis for all brands, rather than being generated day by day under pressure. • Build distinct content pillars for each brand, with its own voice and rules, without mixing messages between different products. • Manage daily monitoring of comments, mentions, and direct messages across all social channels, with guaranteed response times within 24 working hours. • Evaluate, propose, and implement the right tools for the volume we manage, including automation where appropriate, always with human approval for sensitive content before publication. • Report concrete monthly metrics: followers, reach, and engagement, measured against a fixed baseline rather than by perception. • Strictly comply with the individual compliance rules of each product, including terminology restrictions relating to digital assets and limitations on language concerning licences or guaranteed returns. What We Are Looking For in This Person • Proven experience managing multi-brand or multi-product marketing functions, with internal teams and external agencies. • Demonstrated ability to build repeatable processes and ensure they are followed, rather than simply producing attractive content on a one-off basis. • Complete reliability in commitments. If you say something will be ready by a certain date, it must be ready, or you must flag in advance that it will not be. We do not accept vague updates such as “I’m working on it” without concrete material to show. • Comfortable using AI-based marketing tools and understanding how to integrate automation and human review into the same workflow. • Proactive communication. The person in this role provides updates without being prompted. If something is missing in order to proceed, they say so immediately rather than having the issue discovered after weeks of silence. How We Evaluate Candidates During the interview, we ask for a specific and verifiable example of a marketing process you built from scratch and maintained over time without constant supervision—not just a description of the strategy. Show more Show less

Proven experience managing multi-brand or multi-product marketing functions, with internal teams and external agencies. Demonstrated ability to build repeatable processes and ensure they are followed, rather than simply producing attractive content on a one-off basis. Complete reliability in commitments. Comfortable using AI-based marketing tools and understanding how to integrate automation and human review into the same workflow. Proactive communication. The person should provide updates without being prompted and clearly flag blockers when needed.

Own the group’s entire editorial calendar, with content prepared in advance on a weekly basis for all brands, rather than being generated day by day under pressure. Build distinct content pillars for each brand, with its own voice and rules, without mixing messages between different products. Manage daily monitoring of comments, mentions, and direct messages across all social channels, with guaranteed response times within 24 working hours. Evaluate, propose, and implement the right tools for the volume we manage, including automation where appropriate, always with human approval for sensitive content before publication. Report concrete monthly metrics: followers, reach, and engagement, measured against a fixed baseline rather than by perception. Strictly comply with the individual compliance rules of each product, including terminology restrictions relating to digital assets and limitations on language concerning licences or guaranteed returns.