Assistant Manager Marketing-Retail

AT Genius we are Hiring for a role of Assistant Manager Marketing for one of our Retail Conglomerate Retail Marketing Planning and Commercial Alignment • Work closely with the Marketing Manager, SBUs, Retail, Commercial and Operations teams to identify customer-engagement, footfall, conversion and brand-building opportunities aligned with business priorities. • Translate approved commercial and marketing priorities into structured campaign, activation and content plans. • Contribute to campaign ideation using customer insights, retail trends, competitive activity, regional opportunities and performance learnings. • Maintain an integrated retail marketing calendar covering campaigns, malls, offline media, partnerships, events, VM, Travel Retail and key regional trading periods. . 2. Creative and Content Coordination • Develop clear and structured briefs for creative agencies and internal design teams, covering objectives, target audiences, deliverables, specifications, timelines and channel requirements. • Create mood boards and provide creative and content direction within the framework approved by the Marketing Manager. • Review, proofread and enhance campaign copy and content write-ups to ensure grammatical accuracy, clarity and consistency with the approved personality, positioning, voice and tone of each concept and represented brand. • Coordinate the development, adaptation and delivery of campaign assets across offline, mall, digital, CRM and partnership touchpoints. 3. Offline Media Planning and Execution • Prepare detailed agency and vendor briefs for OOH, transit media, print and radio campaigns, including objectives, target audiences, timelines, markets, deliverables and measurement requirements. • Develop and maintain annual and quarterly offline-media calendars aligned with approved campaign and commercial priorities. • Coordinate media plans, bookings, production schedules and contractual requirements for review and approval by the Marketing Manager and HOD. • Maintain complete documentation and structured repositories for short-term and annual OOH and offline-media commitments. • Coordinate artwork adaptations, approvals and timely campaign changeovers with media owners. • Obtain and archive proof-of-display materials and monitor vendor compliance with agreed SLAs. 4. Mall Marketing and Commercial Collaborations • Maintain annual marketing calendars for priority malls of key focus and identify relevant collaboration, visibility and promotional opportunities alongside the Marketing Manager. • Develop proposals and coordinate approved joint campaigns, social-media integrations, customer initiatives and promotional activity with mall marketing teams. • Monitor mall-owned digital and physical channels to ensure that information and content remain current, accurate and brand aligned. • Build and maintain strong working relationships with mall marketing teams and other relevant external stakeholders. 5. External Partnerships and Regional Campaigns • Work closely with the Marketing Manager to develop and execute approved offline partnerships and retail campaigns. • Coordinate day-to-day relationships and deliverables with banks, airlines, loyalty programmes, hospitality groups and other approved partners. • Support collaborations with Dubai Economy and Tourism and similar government, authority-led or regional retail initiatives. • Prepare partner briefs, campaign timelines, asset requirements and internal action plans. 6. Events, Public Relations and Retail Activations • Lead the day-to-day planning and execution of approved in-store activations, collection launches, customer events, sponsorship activations and PR-led initiatives. • Develop detailed project plans covering objectives, responsibilities, timelines, budgets, logistics, content requirements and approval milestones. • Coordinate agencies, mall teams, suppliers, brand teams and internal stakeholders to ensure seamless delivery. • Coordinate approved PR opportunities and press-event logistics, while referring public messaging, media statements and sensitive content to the Marketing Manager for approval. 7. CRM and Digital Alignment • Support monthly social media and CRM calendar planning aligned to commercial priorities. Work with the Digital Marketing team to ensure that offline campaigns, partnerships and retail activations are supported through appropriate digital and CRM communication. • Ensure consistency between offline campaign messaging and related social-media, website and CRM content. • Provide approved assets, timelines, mechanics and calls to action to the relevant digital stakeholders by the agreed deadlines. 8. Collateral and In-Store Marketing Elements • Review existing retail collateral on a bi-yearly basis and identify opportunities to improve functionality, presentation and customer experience, based on inputs and feedback from the operations teams. • Coordinate approved development or enhancement of shopping bags, POS materials, in-store assets, generic gifts with purchase, gifting materials and other retail collateral. • Prepare briefs and coordinate design, sampling, stakeholder review and production timelines. • Ensure that collateral is brand compliant, operationally practical and delivered within approved budgets and timelines. 9 Cross-Functional, Vendor and Project Management • Work closely with Brand, Retail, Commercial, Operations, E-commerce, Digital Marketing, Finance, Procurement and Design teams to ensure alignment and execution excellence. • Manage multiple workstreams, dependencies, approvals and deadlines through structured project plans and status trackers. • Coordinate agencies, suppliers, media owners and other external partners, and monitor performance against agreed deliverables and SLAs. • Track project budgets and financial documentation where applicable, and promptly flag potential overruns or scope changes. profile • Bachelor’s degree in Marketing, Business Administration, Communications or a related discipline is mandatory. • A postgraduate qualification in Marketing, Business Administration or a related field is preferred. • Approximately 8 to 12 years of relevant marketing experience, preferably within retail, lifestyle, luxury, fashion, hospitality or an advertising agency serving comparable brands. • Demonstrated experience managing integrated marketing programmes across offline, social, digital and CRM touchpoints. • Experience of graphic-design and AI-enabled creative tools to develop mood boards, campaign concepts, presentation assets, artwork adaptations and other high-quality marketing/creative materials within demanding timelines. • Strong hands-on experience in offline media, mall marketing, partnerships, events, PR coordination and creative/content development. • Experience working with agencies, media owners, mall teams, brand principals and cross-functional internal stakeholders. • UAE market experience is strongly preferred. • Experience working across multiple GCC markets would be an advantage. • A valid UAE driving licence is required.

Bachelor’s degree in Marketing, Business Administration, Communications or a related discipline is mandatory. A postgraduate qualification in Marketing, Business Administration or a related field is preferred. Approximately 8 to 12 years of relevant marketing experience, preferably within retail, lifestyle, luxury, fashion, hospitality or an advertising agency serving comparable brands. Demonstrated experience managing integrated marketing programmes across offline, social, digital and CRM touchpoints. Experience of graphic-design and AI-enabled creative tools to develop mood boards, campaign concepts, presentation assets, artwork adaptations and other high-quality marketing/creative materials within demanding timelines. Strong hands-on experience in offline media, mall marketing, partnerships, events, PR coordination and creative/content development. Experience working with agencies, media owners, mall teams, brand principals and cross-functional internal stakeholders. UAE market experience is strongly preferred. Experience working across multiple GCC markets would be an advantage. A valid UAE driving licence is required.

1. Retail Marketing Planning and Commercial Alignment: Work closely with the Marketing Manager, SBUs, Retail, Commercial and Operations teams to identify customer-engagement, footfall, conversion and brand-building opportunities aligned with business priorities; translate approved commercial and marketing priorities into structured campaign, activation and content plans; contribute to campaign ideation using customer insights, retail trends, competitive activity, regional opportunities and performance learnings; maintain an integrated retail marketing calendar covering campaigns, malls, offline media, partnerships, events, VM, Travel Retail and key regional trading periods. 2. Creative and Content Coordination: Develop clear and structured briefs for creative agencies and internal design teams; create mood boards and provide creative and content direction; review, proofread and enhance campaign copy and content write-ups; coordinate the development, adaptation and delivery of campaign assets across offline, mall, digital, CRM and partnership touchpoints. 3. Offline Media Planning and Execution: Prepare agency and vendor briefs for OOH, transit media, print and radio campaigns; develop and maintain offline-media calendars; coordinate media plans, bookings, schedules and contractual requirements; maintain documentation for offline-media commitments; coordinate artwork adaptations and timely campaign changeovers; obtain and archive proof-of-display materials and monitor vendor SLAs. 4. Mall Marketing and Commercial Collaborations: Maintain annual marketing calendars for priority malls; develop proposals and coordinate joint campaigns, social-media integrations and promotional activity with mall marketing teams; monitor mall channels to ensure content remains current and brand aligned; build relationships with mall marketing teams and external stakeholders. 5. External Partnerships and Regional Campaigns: Develop and execute approved offline partnerships and retail campaigns; manage day-to-day relationships with banks, airlines, loyalty programs and other partners; support collaborations with government/regional initiatives; prepare partner briefs and timelines. 6. Events, Public Relations and Retail Activations: Lead planning and execution of in-store activations, launches, customer events, sponsorship activations and PR initiatives; develop project plans with timelines and budgets; coordinate agencies, mall teams, suppliers and stakeholders; coordinate PR opportunities and press-event logistics with Marketing Manager for approvals. 7. CRM and Digital Alignment: Support monthly social media and CRM calendar planning; ensure offline campaigns are supported digitally and CRM content is aligned; provide assets and timelines to digital stakeholders. 8. Collateral and In-Store Marketing Elements: Review retail collateral bi-yearly; coordinate development of shopping bags, POS materials and in-store assets; ensure collateral is brand compliant and delivered on time and within budget. 9. Cross-Functional, Vendor and Project Management: Collaborate with Brand, Retail, Commercial, Operations, E-commerce, Digital Marketing, Finance, Procurement and Design; manage multiple workstreams with structured plans and trackers; coordinate external partners and monitor SLAs; track budgets and flag overruns.