Digital Marketing Manager – MEA

About Farmina Farmina Pet Foods is a family-owned Italian company with over 50 years of expertise in pet nutrition. Present in more than 75 countries worldwide, we combine scientific research and nature to develop premium nutritional solutions that improve the health and wellbeing of pets. As we continue to grow internationally, we are looking for a Digital Marketing Manager to join our Middle East & Africa (MEA) team, based in Dubai. The Role Based in our Dubai office, the Digital Marketing Manager will be responsible for executing Farmina's global digital marketing strategy across the Middle East & Africa (MEA) region, ensuring the effective local implementation of campaigns, content and digital initiatives while maintaining alignment with global brand guidelines. This is a hands-on role combining digital marketing execution, Social Media & Community Management and performance marketing responsibilities. Working closely with the MEA Marketing Manager and the Global Marketing Team, you will execute digital campaigns, manage regional social media activities, coordinate localized content and support digital initiatives across different MEA markets, taking into consideration local languages, cultures and market specificities. Key Responsibilities Digital Marketing Execution • Adapt and execute local digital marketing initiatives aligned with Farmina's global digital marketing strategy. • Adapt global campaigns, content and marketing assets to different MEA markets, ensuring cultural and linguistic relevance. • Coordinate the implementation of digital campaigns across multiple online channels. • Monitor campaign performance and recommend optimization opportunities. • Ensure all digital activities remain aligned with Farmina's global brand guidelines. Performance Marketing • Create and execute paid digital campaigns using Meta Ads Manager, Google Ads/YouTube, TikTok Ads Manager and Snapchat Ads Manager, according to market relevance. • Monitor campaign performance and recommend optimization opportunities. • Support media execution in line with the approved marketing strategy and budget. • Monitor key digital marketing KPIs, including reach, engagement, CTR, conversions and ROAS, and prepare performance reports. Social Media & Community Management • Manage Farmina MEA's relevant social media channels and regional editorial calendar, including Meta, YouTube, TikTok, Snapchat and WhatsApp Business where applicable. • Create, publish and optimize engaging content aligned with global brand guidelines. • Localize content in collaboration with relevant stakeholders, ensuring cultural relevance across MEA markets. • Foster community engagement through regular interaction with consumers. • Coordinate influencer collaborations and community activation initiatives. • Monitor comments, brand mentions and community activity and escalate sensitive issues when necessary. Website & E-commerce • Coordinate regional website content updates and ensure product information and promotional content remain accurate and up to date. • Support digital activations and traffic-driving initiatives across Farmina's website and relevant regional e-commerce platforms. • Coordinate digital marketing activities with Sales and other relevant stakeholders. Cross-functional Collaboration • Work closely with the MEA Marketing Manager and the Global Marketing Team to execute regional and local marketing initiatives. • Support Sales and Trade Marketing teams with localized digital assets and campaigns. • Coordinate activities with external agencies, designers, translators and other regional partners when required. • Collaborate with Nutrition Consultants and other relevant stakeholders to integrate educational and nutritional content into digital communications. Reporting & Analytics • Monitor digital marketing KPIs and campaign performance. • Track website traffic, audience engagement and campaign effectiveness. • Prepare reports and recommendations to support continuous improvement. What You'll Bring • Bachelor's degree in Marketing, Digital Marketing, Communications or a related field. • Minimum 2 years of relevant experience in Digital Marketing, Social Media Management and/or Performance Marketing. • Hands-on experience with Meta Ads Manager and Google Ads. • Experience with TikTok Ads Manager, Snapchat Ads Manager and WhatsApp Business is highly desirable. • Experience managing social media platforms and online communities for consumer brands. • Strong understanding of digital marketing analytics and campaign performance metrics. • Experience working across MEA markets or culturally diverse markets is highly desirable. • Strong understanding of MEA cultural and market specificities. • Fluent English. Arabic proficiency is highly desirable. • Excellent communication and stakeholder management skills. • Strong organizational skills with the ability to manage multiple markets and priorities. What We Offer • Opportunity to join a fast-growing international company. • Exposure to global marketing initiatives and international collaboration. • Dynamic and entrepreneurial work environment. • Professional development opportunities. • Competitive salary and benefits package. Show more Show less

Bachelor's degree in Marketing, Digital Marketing, Communications or a related field. Minimum 2 years of relevant experience in Digital Marketing, Social Media Management and/or Performance Marketing. Hands-on experience with Meta Ads Manager and Google Ads. Experience with TikTok Ads Manager, Snapchat Ads Manager and WhatsApp Business is highly desirable. Experience managing social media platforms and online communities for consumer brands. Strong understanding of digital marketing analytics and campaign performance metrics. Experience working across MEA markets or culturally diverse markets is highly desirable. Strong understanding of MEA cultural and market specificities. Fluent English. Arabic proficiency is highly desirable. Excellent communication and stakeholder management skills. Strong organizational skills with the ability to manage multiple markets and priorities.

Digital Marketing Execution: Adapt and execute local digital marketing initiatives aligned with Farmina's global digital marketing strategy. Adapt global campaigns, content and marketing assets to different MEA markets, ensuring cultural and linguistic relevance. Coordinate the implementation of digital campaigns across multiple online channels. Monitor campaign performance and recommend optimization opportunities. Ensure all digital activities remain aligned with Farmina's global brand guidelines.\n\nPerformance Marketing: Create and execute paid digital campaigns using Meta Ads Manager, Google Ads/YouTube, TikTok Ads Manager and Snapchat Ads Manager, according to market relevance. Monitor campaign performance and recommend optimization opportunities. Support media execution in line with the approved marketing strategy and budget. Monitor key digital marketing KPIs, including reach, engagement, CTR, conversions and ROAS, and prepare performance reports.\n\nSocial Media & Community Management: Manage Farmina MEA's relevant social media channels and regional editorial calendar, including Meta, YouTube, TikTok, Snapchat and WhatsApp Business where applicable. Create, publish and optimize engaging content aligned with global brand guidelines. Localize content in collaboration with relevant stakeholders, ensuring cultural relevance across MEA markets. Foster community engagement through regular interaction with consumers. Coordinate influencer collaborations and community activation initiatives. Monitor comments, brand mentions and community activity and escalate sensitive issues when necessary.\n\nWebsite & E-commerce: Coordinate regional website content updates and ensure product information and promotional content remain accurate and up to date. Support digital activations and traffic-driving initiatives across Farmina's website and relevant regional e-commerce platforms. Coordinate digital marketing activities with Sales and other relevant stakeholders.\n\nCross-functional Collaboration: Work closely with the MEA Marketing Manager and the Global Marketing Team to execute regional and local marketing initiatives. Support Sales and Trade Marketing teams with localized digital assets and campaigns. Coordinate activities with external agencies, designers, translators and other regional partners when required. Collaborate with Nutrition Consultants and other relevant stakeholders to integrate educational and nutritional content into digital communications.\n\nReporting & Analytics: Monitor digital marketing KPIs and campaign performance. Track website traffic, audience engagement and campaign effectiveness. Prepare reports and recommendations to support continuous improvement.