Marketing & Communications Manager

LOCATION Dubai, UAE LEVEL Manager COMMITMENT Full-time | FUNCTION Marketing REPORTS INTO CEO & Creative Director DIRECT REPORTS Marketing Associate, Graphic Designer (freelance); oversight of performance and PR agencies THE ROLE We are looking for an ambitious, culturally attuned, and commercially minded Marketing & Communications Manager who loves both brand building and performance. You will set the strategy and lead delivery of campaigns that drive brand awareness, customer engagement, and revenue across direct-to-consumer channels and wholesale. This role balances strategic vision with hands-on execution across content, partnerships, PR, and events. You thrive in a fast-paced entrepreneurial environment and are open to travel for key events and activations. RESPONSABILITIES Strategy & Planning • Set the annual marketing strategy in partnership with the Creative Director, across brand and performance, aligned to commercial goals and the collection calendar. • Own the marketing calendar and build integrated plans across all channels aligning activity to product launches, seasonal collections and key trading moments. Campaigns & Content • Plan and deliver seasonal campaigns from concept to launch across direct-to-consumer and wholesale. • Lead content across social, website, email and press, with a consistent brand narrative. • Oversee all collateral to be delivered to the highest standard and true to Abadia's craftsmanship and evolving visual identity. • Coordinate the content team and creators with clear briefs and a shared calendar. • Support wholesale partners with campaign toolkits, launch assets and consistent brand presentation, alongside the Sales team. Digital Marketing • Manage organic social internally as well as paid social with agency to grow reach, engagement, and conversion • Manage the email calendar: briefs, scheduling, A/B testing and deliverability. • Partner with the sales team to optimize the website and customer journey to support conversion and online sales. PR, Partnerships & Community • Own PR strategy and manage external agencies and press relationships to secure earned media that fits our positioning. • Develop partnerships, collaborations and influencer programmes that build awareness and drive sales. • Stay ahead of the culture, communities and talent that keep Abadia relevant. Events & Activations • Plan and execute brand events and activations, including Fashion Week. • Lead event storytelling with strong pre, during and post-event coverage. • Partner with the Sales team on sales event ensuring brand narrative and communication is aligned with greater strategy Team, Budget & Reporting • Manage and develop the Marketing Associate and Graphic Designer, and hold the wider team and agencies to account. • Own the marketing budget: planning, forecasting and tracking to maximise return. • Report on performance and ROI across channels with actionable insight. WHAT YOU BRING • 3–5+ years of experience in Marketing, Communications, and PR within fashion, luxury, lifestyle or culture. • Commercial instinct with a genuine creative and storytelling sensibility. • Excellent written communication skills - able to brief, edit, and write where needed • Hands-on across content development, social, email, and PR. • Comfortable managing budgets, agencies and a small team • Highly organised, self-directed, and comfortable in a fast-moving SME environment WHAT WE OFFER • The opportunity to play a defining role in one of the region's most promising fashion houses, at a moment of real growth • Direct access to leadership and a short decision-making chain, with the room to build and shape the marketing function rather than simply maintain it • Exposure to high-end, culturally relevant events and the people and partners who shape them • A staff clothing allowance Show more Show less

3–5+ years of experience in Marketing, Communications, and PR within fashion, luxury, lifestyle or culture. Commercial instinct with a genuine creative and storytelling sensibility. Excellent written communication skills - able to brief, edit, and write where needed. Hands-on across content development, social, email, and PR. Comfortable managing budgets, agencies and a small team. Highly organised, self-directed, and comfortable in a fast-moving SME environment.

Strategy & Planning: Set the annual marketing strategy in partnership with the Creative Director, across brand and performance, aligned to commercial goals and the collection calendar. Own the marketing calendar and build integrated plans across all channels aligning activity to product launches, seasonal collections and key trading moments. Campaigns & Content: Plan and deliver seasonal campaigns from concept to launch across direct-to-consumer and wholesale. Lead content across social, website, email and press, with a consistent brand narrative. Oversee all collateral to be delivered to the highest standard and true to Abadia's craftsmanship and evolving visual identity. Coordinate the content team and creators with clear briefs and a shared calendar. Support wholesale partners with campaign toolkits, launch assets and consistent brand presentation, alongside the Sales team. Digital Marketing: Manage organic social internally as well as paid social with agency to grow reach, engagement, and conversion. Manage the email calendar: briefs, scheduling, A/B testing and deliverability. Partner with the sales team to optimize the website and customer journey to support conversion and online sales. PR, Partnerships & Community: Own PR strategy and manage external agencies and press relationships to secure earned media that fits our positioning. Develop partnerships, collaborations and influencer programmes that build awareness and drive sales. Stay ahead of the culture, communities and talent that keep Abadia relevant. Events & Activations: Plan and execute brand events and activations, including Fashion Week. Lead event storytelling with strong pre, during and post-event coverage. Partner with the Sales team on sales event ensuring brand narrative and communication is aligned with greater strategy. Team, Budget & Reporting: Manage and develop the Marketing Associate and Graphic Designer, and hold the wider team and agencies to account. Own the marketing budget: planning, forecasting and tracking to maximise return. Report on performance and ROI across channels with actionable insight.