National Sales Manager _ FMCG Bakery

We're looking for a National Sales Manager to lead and continuously improve our Route-to-Market (RTM) strategy across KSA/UAE. You'll drive efficient product distribution, superior customer service, profitable growth, and market leadership — while transforming our sales organization through smarter route planning, technology adoption, and stronger execution standards. This role is especially suited to someone with a strong track record in fresh, short-shelf-life product categories. Responsibilities • Own and exceed sales targets (daily, monthly, quarterly, annual) across all product categories, geographies, and trade channels • Design and execute the national RTM strategy, optimizing market coverage and distribution costs • Improve key sales metrics: calls per day, drop size, sales per route, and outlet productivity • Drive numeric and weighted distribution, category presence, and Perfect Store execution • Manage sales wastage, replenishment, FIFO compliance, and warehouse aging • Act as the primary point of contact for Key Modern Trade, Ecommerce, Discounter, and Wholesale customers • Lead Sales Force Automation (SFA), GPS route compliance, and analytics/dashboard adoption • Manage sales budgets, gross margins, trade investment, and customer profitability • Coach, develop, and build succession plans for high-performing sales teams Qualifications • Bachelor's degree in Business Administration, Sales & Marketing, or related field (MBA a plus) • 10+ years of FMCG experience in KSA/UAE in a national leadership role • Proven track record leading RTM transformation • Experience in the Fresh Food category highly preferred • Strong analytical, negotiation, and relationship-building skills • Proficiency in Excel, PowerPoint, and CRM tools • Fluency in Arabic and English (Arabic required for KSA, preferred for UAE) • Willingness to travel extensively for account management and market visits Skills: rtm,fmcg,sales Show more Show less

Bachelor's degree in Business Administration, Sales & Marketing, or related field (MBA a plus); 10+ years of FMCG experience in KSA/UAE in a national leadership role; Proven track record leading RTM transformation; Experience in the Fresh Food category highly preferred; Strong analytical, negotiation, and relationship-building skills; Proficiency in Excel, PowerPoint, and CRM tools; Fluency in Arabic and English (Arabic required for KSA, preferred for UAE); Willingness to travel extensively for account management and market visits.

Own and exceed sales targets across all product categories, geographies, and trade channels; Design and execute the national RTM strategy, optimizing market coverage and distribution costs; Improve key sales metrics: calls per day, drop size, sales per route, and outlet productivity; Drive numeric and weighted distribution, category presence, and Perfect Store execution; Manage sales wastage, replenishment, FIFO compliance, and warehouse aging; Act as the primary point of contact for Key Modern Trade, Ecommerce, Discounter, and Wholesale customers; Lead Sales Force Automation (SFA), GPS route compliance, and analytics/dashboard adoption; Manage sales budgets, gross margins, trade investment, and customer profitability; Coach, develop, and build succession plans for high-performing sales teams.