Marketing Automation Manager

Who are we? CFI Financial Group is an award-winning trading provider, possessing more than 25 years of experience with multiple offices around the world including London, Larnaca, Beirut, Amman, Dubai, Kuwait, Port Louis, and others. Check out more about CFI here. CFI is hiring! Make your mark in the online trading industry. Are you looking to pursue a career in finance? Do you want to work with a dynamic and growing team in the exciting world of online trading and investing? If you answered yes, then we have some amazing opportunities for you! What you'll do Strategy & journey ownership • Own the customer journey architecture across the full lifecycle: onboarding, activation, retention, reactivation, and win-back. • Design and launch automated, multi-channel journeys (email, push, SMS, WhatsApp, in-app) that respond to real client behavior, including trading activity, deposit/withdrawal patterns, and product usage, not just time-based drips. • Set the global framework for how markets localize and execute journeys, balancing central consistency with local relevance. Platform, segmentation & automation • Build and maintain workflows in HubSpot (lifecycle stages, email automation, list/property-based segmentation) and Canvas journeys in Braze (push, SMS, WhatsApp, in-app messaging, event- and API-triggered steps). • Design segmentation and personalization logic from client and trading data, such as recency/frequency/volume, product preference, value tier, and similar behavioral signals. • Experience with equivalent platforms (Iterable, Klaviyo, Customer.io, Salesforce Marketing Cloud, ActiveCampaign, or similar) is welcome; deep fluency in the underlying concepts matters more than prior use of these specific tools. • Keep an eye on the broader MarTech landscape (CDPs, personalization engines, analytics and tag management tools) and recommend additions or changes to CFI's stack as needs evolve. Data & reporting • Define and report on KPIs tied to business outcomes, such as activation, retention, reactivation, and deposit/trade conversion, not just opens and clicks. • Run A/B and multivariate tests on journeys and content, and use results to refine strategy. Cross-functional & compliance • Partner with Growth, Product, and local market teams to keep messaging aligned with product capabilities and market realities. • Work with Compliance on every journey and template to ensure claims, CTAs, and consent/opt-out logic meet CFI's regulatory obligations across markets. • Own deliverability fundamentals (authentication, sender reputation, inbox placement) for the email channel. Team leadership • Hire, coach, and manage a team of marketing automation specialists. • Review your team's campaign builds, segmentation logic, and QA before launch; set the quality bar for the function. • Own the team's roadmap and priorities, and represent automation/CRM in planning with the Global Head of Growth. What you'll bring Must-have • 6-8 years in marketing automation, CRM, or lifecycle marketing, including 1-2 years leading or mentoring others. • Bachelor’s degree in Marketing, Business, or related field. • Hands-on experience with HubSpot and Braze (or clearly equivalent platforms), including building multi-step, trigger-based journeys, not just sending scheduled campaigns. • Strong segmentation and personalization skills using platform-native tools (list/property-based segmentation, event-triggered audiences). • Broad MarTech fluency: comfortable working across the wider marketing technology stack, not just a single platform. • Experience designing and interpreting A/B tests. • Excellent written communication: you'll write or closely review the client-facing copy your team produces. Nice-to-have • Experience in financial services, trading platforms, or another regulated industry, and familiarity with consent/compliance requirements in client communications. • Understanding of event properties and user attributes (custom events, computed traits) and how they drive triggering and personalization. • Familiarity with deliverability fundamentals (SPF/DKIM/DMARC, sender reputation). • HubSpot or Braze certification. • Experience managing journeys across multiple markets or languages. Why join CFI? · We’re a fast-growing, multinational company · Competitive salaries and benefits · Work and learn with industry professions · Supportive and collaborative environment · Unlimited opportunities for growth and development Show more Show less

6-8 years in marketing automation, CRM, or lifecycle marketing, including 1-2 years leading or mentoring others; Bachelor’s degree in Marketing, Business, or related field; Hands-on experience with HubSpot and Braze (or clearly equivalent platforms), including building multi-step, trigger-based journeys.

Own the customer journey architecture across the full lifecycle: onboarding, activation, retention, reactivation, and win-back. Design and launch automated, multi-channel journeys (email, push, SMS, WhatsApp, in-app) that respond to real client behavior, including trading activity, deposit/withdrawal patterns, and product usage. Set the global framework for how markets localize and execute journeys, balancing central consistency with local relevance. Build and maintain workflows in HubSpot (lifecycle stages, email automation, list/property-based segmentation) and Canvas journeys in Braze (push, SMS, WhatsApp, in-app messaging, event- and API-triggered steps). Design segmentation and personalization logic from client and trading data. Keep an eye on the broader MarTech landscape and recommend additions or changes to the stack. Define and report on KPIs tied to business outcomes; run A/B and multivariate tests on journeys and content. Partner with Growth, Product, and local market teams; work with Compliance on journeys; own deliverability fundamentals for email. Hire, coach, and manage a team of marketing automation specialists; review campaign builds and QA; own the team’s roadmap and priorities.