Brand Marketing Manager

About the Company Our client is the iconic Spanish footwear brand founded in 1975, with over 400 stores across 40+ countries. We are building the regional team to support a growing portfolio of retail stores across the UAE, with new openings underway. About the Role The Brand Marketing Manager will lead all brand-building, retail marketing, and promotional activities across the UAE market, ensuring strong visibility, customer engagement, and commercial performance. This role requires close collaboration with shopping mall marketing teams, external agencies, retail partners, and internal stakeholders to deliver impactful campaigns that elevate the company brand and drive store performance. What You Will Do • Build strong relationships with shopping mall marketing teams across UAE to secure premium brand visibility, participation in mall-led events, and strategic placement opportunities including seasonal campaigns, digital placements, in‑mall activations, and footfall‑driving activities. • Plan, develop, and execute brand campaigns, retail promotions, and product‑focused initiatives tailored to the UAE market. • Localize global brand guidelines into regionally relevant marketing strategies. • Lead the planning and execution of events, pop-ups, collaborations, and experiential activations. • Oversee logistics, vendor coordination, staffing, and reporting of the events. • Manage relationships with marketing agencies, production houses, and creative vendors. • Oversee budgets, timelines, and performance metrics for all outsourced marketing activities. • Monitor store-level product performance, including sell-through, category trends, and customer behaviour. • Prepare regular performance reports and recommend data-driven actions to optimize campaigns and promotions. • Ensure all marketing materials, store visuals, and communications adhere to company global brand guidelines. What We Are Looking For • Bachelor’s degree in marketing, Communications, Business, or related field. • 4–6 years of experience in retail marketing, brand management, or mall marketing within the UAE. • Strong understanding of UAE’s retail landscape, mall operations, and consumer behaviour. • Proven experience managing agencies, events, and multi-channel campaigns. • Excellent project management, communication, and stakeholder management skills. • Analytical mindset with the ability to interpret performance data and translate insights into action. • Creative thinker with strong attention to detail and brand aesthetics. • Dubai based preferred. Show more Show less

Bachelor’s degree in marketing, Communications, Business, or related field; 4–6 years of experience in retail marketing, brand management, or mall marketing within the UAE; strong understanding of UAE’s retail landscape, mall operations, and consumer behaviour; proven experience managing agencies, events, and multi-channel campaigns; excellent project management, communication, and stakeholder management skills; analytical mindset with the ability to interpret performance data and translate insights into action; creative thinker with strong attention to detail and brand aesthetics; Dubai based preferred.

Build strong relationships with shopping mall marketing teams across UAE to secure premium brand visibility, participation in mall-led events, and strategic placement opportunities including seasonal campaigns, digital placements, in‑mall activations, and footfall‑driving activities; Plan, develop, and execute brand campaigns, retail promotions, and product‑focused initiatives tailored to the UAE market; Localize global brand guidelines into regionally relevant marketing strategies; Lead the planning and execution of events, pop-ups, collaborations, and experiential activations; Oversee logistics, vendor coordination, staffing, and reporting of the events; Manage relationships with marketing agencies, production houses, and creative vendors; Oversee budgets, timelines, and performance metrics for all outsourced marketing activities; Monitor store-level product performance, including sell-through, category trends, and customer behaviour; Prepare regular performance reports and recommend data-driven actions to optimize campaigns and promotions; Ensure all marketing materials, store visuals, and communications adhere to company global brand guidelines.