Manager of Influencer Marketing

Company Description kaf is a licensed, comprehensive social financial initiative that partners with government entities and major organizations to improve financial well-being and transform financial behavior. Rooted in Arab and Islamic values, kaf focuses on aligning financial habits with cultural and ethical beliefs, fostering healthy mindsets, and strengthening financially sound relationships within families and communities. The organization addresses the root causes of financial challenges that affect performance, stability, and productivity, rather than relying on surface-level solutions. kaf builds an integrated ecosystem that includes financial education, institutional collaborations, awareness festivals and events, interactive learning experiences, and a dedicated educational app. This approach aims to create lasting financial awareness that starts from within and extends into both real-world and digital environments. Role Description The Manager of Influencer Marketing is a full-time role based in Abu Dhabi Emirate, United Arab Emirates, with a hybrid work model that allows for partial work from home. This role is responsible for developing and executing influencer marketing strategies that support kaf’s mission of enhancing financial awareness and behavior change. Day-to-day responsibilities include identifying and vetting influencers aligned with kaf’s values, negotiating partnerships, managing campaigns across social platforms, and tracking performance metrics. The Manager will coordinate content briefs, ensure brand consistency, and collaborate closely with marketing, content, and partnerships teams to integrate influencer activities into broader campaigns. The role also involves monitoring trends in social media and influencer marketing, optimizing campaigns based on data, and nurturing long-term relationships with creators, community leaders, and key opinion leaders in the region. Qualifications • Strong experience in influencer marketing, including identifying, onboarding, and managing relationships with influencers and creators. • Skills in campaign planning and execution, including strategy development, brief creation, and calendar management. • Ability to analyze campaign performance using social media and marketing analytics tools, and translate data into actionable insights. • Knowledge of social media platforms, content formats, and audience engagement best practices in the MENA region. • Excellent written and verbal communication skills in English; proficiency in Arabic is highly beneficial. • Demonstrated ability to collaborate cross-functionally with marketing, content, and partnerships teams. • Strong organizational and project management skills, with the ability to handle multiple campaigns and deadlines. • Understanding of financial literacy, behavior change, or social impact initiatives is a plus. • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience. • Comfort working in a hybrid environment and engaging with stakeholders both in-person and remotely. Show more Show less

Strong experience in influencer marketing, including identifying, onboarding, and managing relationships with influencers and creators. Skills in campaign planning and execution, including strategy development, brief creation, and calendar management. Ability to analyze campaign performance using social media and marketing analytics tools, and translate data into actionable insights. Knowledge of social media platforms, content formats, and audience engagement best practices in the MENA region. Excellent written and verbal communication skills in English; proficiency in Arabic is highly beneficial. Demonstrated ability to collaborate cross-functionally with marketing, content, and partnerships teams. Strong organizational and project management skills, with the ability to handle multiple campaigns and deadlines. Understanding of financial literacy, behavior change, or social impact initiatives is a plus. Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience. Comfort working in a hybrid environment and engaging with stakeholders both in-person and remotely.

Develop and execute influencer marketing strategies aligned with kaf’s mission. Identify and vet influencers aligned with kaf’s values; negotiate partnerships; manage campaigns across social platforms; track performance metrics. Coordinate content briefs; ensure brand consistency; collaborate with marketing, content, and partnerships teams to integrate influencer activities into broader campaigns. Monitor trends in social media and influencer marketing; optimize campaigns based on data; nurture long-term relationships with creators, community leaders, and key opinion leaders in the region.