Digital Marketing Specialist / Marketing Executive / Growth Specialist

Role Description This full-time remote role is for a Digital Marketing Specialist / Marketing Executive / Growth Specialist focused on driving awareness, engagement, and adoption of IBM Cloud products and services. Day-to-day responsibilities include planning and executing digital marketing campaigns across channels such as social media, email, search, and web, aligned with growth and lead-generation objectives. The role involves analyzing web and campaign performance data, generating insights, and optimizing content, targeting, and budgets to improve conversion and ROI. The specialist will collaborate with product, sales, and content teams to create compelling messaging, landing pages, and digital assets, and will support A/B testing, marketing automation workflows, and reporting dashboards. This position requires consistent cross-functional communication, proactive experimentation with new growth tactics, and adherence to brand and compliance guidelines. Qualifications • Candidates should possess strong Social Media Marketing and Online Marketing skills to plan, execute, and optimize multi-channel campaigns. • Candidates should possess solid Digital Marketing and Web Analytics skills to interpret performance metrics and drive data-informed decisions. • Candidates should possess effective Communication skills to collaborate with cross-functional teams and create clear, persuasive messaging. • Candidates should possess familiarity with marketing automation platforms, CRM tools, and A/B testing methodologies. • Candidates should possess experience with SEO/SEM, content marketing, and lead-generation tactics in a B2B or technology environment. • Candidates should possess strong organizational and time-management abilities, with capacity to manage multiple campaigns and deadlines in a remote setting. • Candidates should possess a bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. • Experience in cloud computing, enterprise technology, or SaaS marketing is beneficial. • Show more Show less

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. Familiarity with marketing automation platforms, CRM tools, and A/B testing methodologies. Experience in cloud computing, enterprise technology, or SaaS marketing is beneficial.

Plan, execute, and optimize digital marketing campaigns across channels (social media, email, search, web) to drive awareness, engagement, and adoption of IBM Cloud products and services. Analyze web and campaign performance data to generate insights and improve conversion and ROI. Collaborate with product, sales, and content teams to create messaging, landing pages, and digital assets. Support A/B testing, marketing automation workflows, and reporting dashboards. Maintain adherence to brand and compliance guidelines and manage multiple campaigns in a remote setting.