Trade and Partnership Manager

1. Channel Sales & Revenue • Own the trade channel P&L contribution: hit revenue and margin targets across all retail, ecommerce, and distributor accounts. • Build and manage the trade sales pipeline from prospecting through to sustained reorders. • Drive both breadth (number of doors/listings live) and depth (rate of sale per door) 2. Offline Retail Partners • Win and manage relationships with pet specialty stores, retail chains, and adjacent outlets such as veterinary clinics and grooming salons. • Negotiate listings, shelf space, planograms, and in-store positioning. • Run regular partner visits and account reviews; ensure on-shelf availability and minimise out-of-stocks. 3. Ecommerce and Marketplace Partners • Win and manage online stockists: pure-play pet retailers, general marketplaces (e.g. Amazon.ae, Noon), and quick-commerce / rapid-delivery platforms. • Coordinate with operations on marketplace fulfillment models (marketplace-fulfilled vs. seller-fulfilled) and stock feeds. • Protect pricing integrity online 4. Lead Generation & Channel Expansion • Identify, evaluate, and onboard new channel partners that generate revenue and customer acquisition opportunities. • Develop referral, sampling, activation, and partnership programs that drive qualified leads. • Track lead generation, customer acquisition, and subscription conversions by channel. • Continuously identify new opportunities to expand Furchild's reach beyond owned channels. 5. Distributor Network Expansion (UAE & global) • Identify, evaluate, recruit, and onboard distributors within the UAE and in priority international markets. • Structure distributor agreements (territory, pricing, margin, exclusivity, MOQs, marketing support). • Manage distributor performance against activation and reorder milestones. • Lead the groundwork for international expansion: product registration, import/labeling/regulatory requirements. • Build a repeatable distributor playbook so each new market is faster to launch than the last. 6. Pricing & Margin • Enforce MAP / RRP discipline. • Manage discount bands, trade terms, and approval thresholds. • Own receivables health for trade accounts (terms, DSO, overdue management). 7. Trade Marketing & Campaigns • Work with Furchild marketing team to plan and execute co-marketing and promotional campaigns with retail and ecommerce partners (in-store activations, marketplace promos, sampling, bundles, launches). • Drive share of shelf (offline) and share of search / digital shelf quality (online). 8. Forecasting & Operations • Provide demand forecasts by account/channel that feed production and inventory planning. • Monitor slow-moving listings and delisting risk Requirements • 5+ years in B2B / trade / wholesale sales, key account management, or distributor management. Ideally in FMCG, pet, food, or a comparable physical-product category. • Demonstrated track record opening new retail accounts and/or appointing and managing distributors. • Hands-on experience with both offline retail and ecommerce/marketplace channels (Amazon, Noon, or similar), or strong depth in one with credible ability to own the other. • UAE market experience strongly preferred; international/export distribution experience a clear plus. • Existing relationships within UAE veterinary, retail, grocery, ecommerce, or pet-industry channels. • Experience launching a product into new international markets (registration, import, regulatory). • Familiarity with a structured ops/CRM stack for managing accounts and pipeline. Show more Show less