Digital Marketing Manager

HUMAN RESOURCES VISION We will strive to create and maintain a community of winning talent which feels valued and lives the connection to the brand in whatever we do. We will provide the freedom and support where individuals can demonstrate their skills and abilities; grow and reach their potential in a performance reward driven environment. We will embrace diversity and inclusion and will act honestly and ethically in everything we do; aspiring to be the employer of choice. POSITION PURPOSE A dynamic and creative marketer to drive the integrated marketing strategies designed to position Sheraton Grand Hotel, Dubai with a strong focus on demand generation, brand-accretive guest experiences and loyalty. Experience in all aspects of the marketing mix preferably with a high end brand in the leisure segment and strong understanding of Hotel / Spa / F&B Marketing are essential. ESSENTIAL FUNCTIONS • Deliver and execute the annual Marketing plans and Marketing budgets in line with the hotel strategic priorities and revenue target by market segments. • Be responsible for execution of content creation as well as the briefing to creative agencies (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning. • Drive the activation of the Spas and restaurants & bars on the local market. Work with internal and external resources to define clear positioning for each outlet that resonates under the overall hotel positioning. Implement local marketing activities (including event strategy) aiming to engage with locals and increase capture ratio from in-house guests. • Act as a Brand Champion with the hotel teams. Together with the General Manager and Director of Marketing, drive brand activation and ensure the brand experience comes alive through the hotel messaging and guest experience. • Liaise with property ISMR and Regional / Country Digital Field Marketing teams to deliver multi-lingual tactical marketing campaigns in all segments. • Pro-actively identify relevant marketing partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience. • Drive loyalty Marketing: Focus on increasing engagement with Loyalty Members living in the UAE through the organization of events, and enhancing guest experience with Elite Members on property. • Support sales team with the creation of marketing collateral and tactical promotions associated with the key market segments (E.g. Groups, Weddings, Suites, etc.) • Ensure full compliance with all Marriott / Brand Marketing standards & programs. • Manage the Social Media strategy in line with the brand positioning and hotels’ stories. Specific focus on online reputation management and guest engagement. • Assist with local public relations and promotional activities that support the needs of the hotel and restaurants/bars. This includes collaborating with regional PR team and local PR agency on messaging/positioning of the hotel and outlets, ongoing pro-active/re-active media relations, maximizing hotel events by inviting local/national media, press events, photo/TV shoots of the property, celebrity interviews and other specific events that require personal attention. Also forge local partnerships and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES In addition to the essential functions above, this position may be required to perform a combination of the following functions, with the percentage of time performing each function to be solely determined by the manager based upon the particular requirements of the hotel: • Professionally represent the hotel in coordination with the hotel management team in community and industry organizations and events. • Provide constructive feedback to all departments, specifically in relation to the repositioning of the Restaurants/Bars and Brand Activation efforts across all departments. • Be a leader and role model to all associates. The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job: • Must be able to speak, read, write and understand in English (and Arabic for KSA / GCC) • Excellent internal and external communication skills, both verbal and written • True Brand ambassador • Event management / organizational skills • Understanding of consumer trends in the digital sphere • Innovative, proactive and resourceful • Passion for the travel & hospitality industries • Ability to analyze data and establish appropriate action plans • Experience managing a PR agency is a plus QUALIFICATION STANDARDS We do expect that you do have the experiences/ behaviors below. You: • Have the ability to effectively communicate with other departments; • Embrace and value operational guidelines and brand standards; • Possess superior analytical skills; • Have the ability to plan and prioritize in order to achieve deadlines; • Have the awareness of maximizing the returns to all stakeholders; • Are adaptable to the ideas of different cultures, settings and situations; • Enjoy working in a team setting; • Do build lasting relationships with internal and external customers; • Have immaculate personal presentation e.g. grooming and conversational ability; • Demonstrate effective problem solving skills and analysis of issues and trends, in order to develop and apply appropriate strategies; • Have knowledge of hotel computer systems and other IT related applications; • Uphold ethical business practices. EDUCATION Bachelor degree required. PSYCHICAL CONDITION REQUIRED FOR YOUR ROLE • This job often requires sitting behind a computer for extended periods of time; • This job often requires standing or walking for extended periods of time; • This job often requires bending, reaching or lifting; • This job requires operating computers and computerized equipment. Show more Show less

QUALIFICATION STANDARDS: Have the ability to effectively communicate with other departments; Embrace and value operational guidelines and brand standards; Possess superior analytical skills; Have the ability to plan and prioritize in order to achieve deadlines; Have the awareness of maximizing the returns to all stakeholders; Are adaptable to the ideas of different cultures, settings and situations; Enjoy working in a team setting; Do build lasting relationships with internal and external customers; Have immaculate personal presentation e.g. grooming and conversational ability; Demonstrate effective problem solving skills and analysis of issues and trends, in order to develop and apply appropriate strategies; Have knowledge of hotel computer systems and other IT related applications; Uphold ethical business practices. EDUCATION: Bachelor degree required.

Deliver and execute the annual Marketing plans and Marketing budgets in line with the hotel strategic priorities and revenue target by market segments. Be responsible for execution of content creation as well as the briefing to creative agencies (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning. Drive the activation of the Spas and restaurants & bars on the local market. Work with internal and external resources to define clear positioning for each outlet that resonates under the overall hotel positioning. Implement local marketing activities (including event strategy) aiming to engage with locals and increase capture ratio from in-house guests. Act as a Brand Champion with the hotel teams. Together with the General Manager and Director of Marketing, drive brand activation and ensure the brand experience comes alive through the hotel messaging and guest experience. Liaise with property ISMR and Regional / Country Digital Field Marketing teams to deliver multi-lingual tactical marketing campaigns in all segments. Pro-actively identify relevant marketing partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience. Drive loyalty Marketing: Focus on increasing engagement with Loyalty Members living in the UAE through the organization of events, and enhancing guest experience with Elite Members on property. Support sales team with the creation of marketing collateral and tactical promotions associated with the key market segments (E.g. Groups, Weddings, Suites, etc.). Ensure full compliance with all Marriott / Brand Marketing standards & programs. Manage the Social Media strategy in line with the brand positioning and hotels’ stories. Specific focus on online reputation management and guest engagement. Assist with local public relations and promotional activities that support the needs of the hotel and restaurants/bars. This includes collaborating with regional PR team and local PR agency on messaging/positioning of the hotel and outlets, ongoing pro-active/re-active media relations, maximizing hotel events by inviting local/national media, press events, photo/TV shoots of the property, celebrity interviews and other specific events that require personal attention. Also forge local partnerships and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community.