Marketing Manager

We are seeking a dynamic, hands-on Marketing Manager to support the marketing activities across a diverse portfolio spanning hospitality, real estate, lifestyle experiences, and destination marketing. This role requires an execution-focused marketing professional who thrives in a fast-paced environment and enjoys being involved in every stage of a campaign—from planning and creative development to on-ground event execution and operational coordination. The successful candidate will work closely with Sales, Hospitality Operations, Real Estate, Commercial, F&B, Revenue, Engineering, and external partners to deliver integrated marketing campaigns that drive revenue, occupancy, lead generation, brand awareness, and customer engagement. Strategic Planning • Develop and execute integrated marketing strategies aligned with business objectives and commercial goals. • Conduct market research, competitor analysis, and customer insights to identify growth opportunities. • Develop initiatives that support revenue generation, occupancy, lead generation, brand awareness, and customer engagement. • Identify new marketing opportunities, partnerships, and promotional initiatives. Campaign Management • Plan, execute, and optimize integrated marketing campaigns across digital, social media, PR, events, partnerships, exhibitions, and offline channels. • Manage campaign timelines from concept through execution while ensuring projects are delivered on time. • Measure campaign effectiveness and optimize performance using data-driven insights. • Coordinate campaign assets and messaging across multiple business units. Events, Exhibitions & Operations • Plan, coordinate, and execute hotel events, festivals, exhibitions, property launches, trade shows, roadshows, and promotional activations. • Manage end-to-end exhibition planning including stand design, branding, production, logistics, promotional materials, supplier coordination, staffing, and on-site execution. • Coordinate with Operations, Sales, Revenue, F&B, Engineering, Entertainment, and external partners to ensure seamless execution. • Oversee event timelines, budgets, branding, vendor management, and production schedules. • Attend major events and exhibitions to oversee execution and resolve operational challenges. • Support day-to-day operational marketing requirements across hospitality and real estate business units. • Measure event success through ROI, lead generation, attendance, and post-event reporting. Brand Management • Ensure brand consistency across all marketing materials and customer touchpoints. • Oversee branding, signage, brochures, presentations, sales collateral, and digital assets. • Coordinate creative development with designers, photographers, videographers, printers, agencies, and production companies. • Conduct regular property walkthroughs to maintain brand standards. Digital Marketing, Social Media & Influencer Marketing • Develop and execute social media strategies across multiple brands and platforms. • Create and manage monthly social media content calendars aligned with campaigns and commercial priorities. • Coordinate photography, videography, content production, and creative asset development. • Manage day-to-day publishing, scheduling, and content coordination. • Oversee community management including comments, messages, reviews, and customer enquiries. • Develop and manage influencer marketing campaigns from planning through execution, including sourcing influencers, negotiating deliverables, coordinating content approvals, monitoring performance, and ensuring alignment with brand guidelines and campaign objectives. • Build and maintain relationships with influencers, content creators, media partners, and brand ambassadors to maximize brand exposure and commercial impact. • Monitor analytics across social and influencer campaigns and recommend improvements to increase engagement, reach, conversions, and ROI. • Stay current with digital marketing, influencer, and social media trends. Team Leadership • Lead, coach, and support the marketing team. • Manage agencies, freelancers, suppliers, photographers, videographers, production partners, and influencer agencies. • Promote collaboration, accountability, and high-quality execution. Cross-functional Collaboration • Partner with Sales, Revenue, Hospitality Operations, Real Estate, Commercial, Reservations, F&B, and other departments. • Support commercial initiatives through tactical marketing campaigns. • Build strong relationships with internal stakeholders and external partners. Budget Management • Manage marketing budgets and supplier costs. • Ensure effective allocation of resources and maximize return on investment. Performance & Reporting • Define marketing KPIs across campaigns, digital marketing, events, exhibitions, social media, influencer marketing, lead generation, and brand performance. • Prepare regular performance reports and recommendations. • Use analytics to drive continuous improvement. Qualifications & Experience • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. • Minimum 5 years of marketing experience. • Hospitality marketing experience is highly preferred, with exposure to real estate, mixed-use developments, lifestyle brands, or destination marketing considered an advantage. • Proven experience planning and executing integrated marketing campaigns. • Proven experience managing events, exhibitions, trade shows, launches, festivals, and activations. • Strong experience in digital marketing, social media management, content calendars, community management, and influencer marketing. • Experience coordinating creative production including photography, videography, influencer collaborations, and agency management. • Excellent project management, organizational, communication, and stakeholder management skills. • Hands-on, proactive, execution-oriented, and able to work in a fast-paced environment. • The role requires commuting to the island approximately 2–3 times per week, depending on business requirements. • Based on business needs, the role may require attendance at events and activations outside normal business hours. Additional event coverage may be compensated in accordance with company policy. Preferred Skills • Hospitality marketing experience. • Real estate or mixed-use development marketing experience. • Experience marketing luxury, lifestyle, or destination brands. • Experience working with exhibition organizers, stand contractors, production companies, event suppliers, and influencers. Candidate Profile • We are looking for a hands-on, execution-driven marketing professional who enjoys being on the ground managing campaigns, events, exhibitions, branding, influencer collaborations, and operational marketing activities. The ideal candidate is equally comfortable developing marketing strategies, creating social media calendars, managing online communities, coordinating content production, and ensuring flawless execution across hospitality and real estate environment

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Minimum 5 years of marketing experience. Hospitality marketing experience is highly preferred, with exposure to real estate, mixed-use developments, lifestyle brands, or destination marketing considered an advantage. Proven experience planning and executing integrated marketing campaigns. Proven experience managing events, exhibitions, trade shows, launches, festivals, and activations. Strong experience in digital marketing, social media management, content calendars, community management, and influencer marketing. Experience coordinating creative production including photography, videography, influencer collaborations, and agency management. Excellent project management, organizational, communication, and stakeholder management skills. Hands-on, proactive, execution-oriented, and able to work in a fast-paced environment. The role requires commuting to the island approximately 2–3 times per week, depending on business requirements. Based on business needs, the role may require attendance at events and activations outside normal business hours. Additional event coverage may be compensated in accordance with company policy.

Strategic Planning: Develop and execute integrated marketing strategies aligned with business objectives and commercial goals; Conduct market research, competitor analysis, and customer insights to identify growth opportunities; Develop initiatives that support revenue generation, occupancy, lead generation, brand awareness, and customer engagement; Identify new marketing opportunities, partnerships, and promotional initiatives. Campaign Management: Plan, execute, and optimize integrated marketing campaigns across digital, social media, PR, events, partnerships, exhibitions, and offline channels; Manage campaign timelines from concept through execution while ensuring projects are delivered on time; Measure campaign effectiveness and optimize performance using data-driven insights; Coordinate campaign assets and messaging across multiple business units. Events, Exhibitions & Operations: Plan, coordinate, and execute hotel events, festivals, exhibitions, property launches, trade shows, roadshows, and promotional activations; Manage end-to-end exhibition planning including stand design, branding, production, logistics, promotional materials, supplier coordination, staffing, and on-site execution; Coordinate with Operations, Sales, Revenue, F&B, Engineering, Entertainment, and external partners to ensure seamless execution; Oversee event timelines, budgets, branding, vendor management, and production schedules; Attend major events and exhibitions to oversee execution and resolve operational challenges; Support day-to-day operational marketing requirements across hospitality and real estate business units; Measure event success through ROI, lead generation, attendance, and post-event reporting. Brand Management: Ensure brand consistency across all marketing materials and customer touchpoints; Oversee branding, signage, brochures, presentations, sales collateral, and digital assets; Coordinate creative development with designers, photographers, videographers, printers, agencies, and production companies; Conduct regular property walkthroughs to maintain brand standards. Digital Marketing, Social Media & Influencer Marketing: Develop and execute social media strategies across multiple brands and platforms; Create and manage monthly social media content calendars aligned with campaigns and commercial priorities; Coordinate photography, videography, content production, and creative asset development; Manage day-to-day publishing, scheduling, and content coordination; Oversee community management including comments, messages, reviews, and customer enquiries; Develop and manage influencer marketing campaigns from planning through execution, including sourcing influencers, negotiating deliverables, coordinating content approvals, monitoring performance, and ensuring alignment with brand guidelines and campaign objectives; Build and maintain relationships with influencers, content creators, media partners, and brand ambassadors to maximize brand exposure and commercial impact; Monitor analytics across social and influencer campaigns and recommend improvements to increase engagement, reach, conversions, and ROI; Stay current with digital marketing, influencer, and social media trends. Team Leadership: Lead, coach, and support the marketing team; Manage agencies, freelancers, suppliers, photographers, videographers, production partners, and influencer agencies; Promote collaboration, accountability, and high-quality execution. Cross-functional Collaboration: Partner with Sales, Revenue, Hospitality Operations, Real Estate, Commercial, Reservations, F&B, and other departments; Support commercial initiatives through tactical marketing campaigns; Build strong relationships with internal stakeholders and external partners. Budget Management: Manage marketing budgets and supplier costs; Ensure effective allocation of resources and maximize return on investment. Performance & Reporting: Define marketing KPIs across campaigns, digital marketing, events, exhibitions, social media, influencer marketing, lead generation, and brand performance; Prepare regular performance reports and recommendations; Use analytics to drive continuous improvement.