Manager CRM Strategy - Gaming Marketing CRM

Job Description About Wynn Al Marjan Island On schedule to open in the United Arab Emirates in 2027, Wynn Al Marjan Island has been created as an opulent and entertaining beachside destination for discerning guests to play and relax. Located less than 50 minutes from Dubai International Airport, this integrated resort offering 1,530 rooms and suites, 22 restaurants and lounges, a theater, nightclub, and five-star spa is currently under construction on a picturesque island that gracefully curves into the Arabian Gulf. About The Position Wynn Al Marjan Island is currently seeking a Manager - Gaming Marketing CRM to join the resort’s Gaming Marketing CRM team. Data Analysis & Insights The primary duties and responsibilities of this role are: • Oversee the collection, analysis, and interpretation of customer data to identify trends, preferences, and behaviors • Utilize data analytics tools to generate actionable insights that inform Gaming Marketing strategies and decision-making • Implement techniques to optimize utilization by the Host team and effectiveness of the tool in driving Host productivity and customer engagement • Optimize touchpoints across the player journey, ensuring a seamless experience from registration to retention Customer Engagement & Loyalty Programs • Develop personalized communication strategies, including email marketing, SMS, and direct mail, to enhance customer engagement • Monitor and evaluate the effectiveness of loyalty programs and marketing campaigns, making adjustments as needed Cross-Functional Collaboration • Work closely with the marketing, operations, IT, and finance teams to align CRM initiatives with broader business goals • Collaborate with the IT department to ensure the CRM system is integrated with other gaming systems and databases • Partner with the operations team to enhance the customer experience on the gaming floor and other touchpoints Budget Management • Develop and manage the CRM budget, ensuring efficient allocation of resources to maximize ROI • Monitor and report on the effectiveness of the CRM tool, the utilization of it by the Hosts and other Gaming Marketing users, and opportunities to improve performance and usefulness of the tool Compliance & Risk Management • Ensure all CRM activities comply with relevant regulations, including data privacy laws and gaming industry standards • Identify and mitigate risks associated with CRM strategies and customer data management About You The ideal candidate for this position will have the following experience and qualifications: • Bachelor’s degree in marketing, Business Administration, Data Science, or a related field; master’s degree preferred • Minimum of 5 years of experience in CRM, marketing, or a related field. Previous leadership role a plus • Proven record of developing and executing successful CRM strategies in the gaming or hospitality industry • Strong analytical skills with experience in data analysis, segmentation, and predictive modelling • Proficiency in CRM software (e.g., Salesforce, Microsoft Dynamics) and data analytics tools (e.g., Tableau, Power BI) • Excellent leadership, communication, and interpersonal skills • Ability to think strategically and translate insights into actionable plans • Knowledge of data privacy regulations and compliance requirements About Wynn Al Marjan Island’s Benefits We offer an attractive salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer an excellent leave policy, a healthcare package, incentive programs, and other employee benefits . The result is a package that makes this role highly attractive to outstanding applicant s seeking a career with Wynn Resorts, among the most renowned and celebrated brands in the global hospitality industry. Show more Show less

Bachelor’s degree in marketing, business administration, data science, or a related field; master’s degree preferred. Minimum of 5 years of experience in CRM, marketing, or a related field. Proven record of developing and executing successful CRM strategies in gaming or hospitality. Proficiency in CRM software (e.g., Salesforce, Microsoft Dynamics) and data analytics tools (e.g., Tableau, Power BI). Knowledge of data privacy regulations and compliance requirements.

Oversee the collection, analysis, and interpretation of customer data to identify trends, preferences, and behaviors. Utilize data analytics tools to generate actionable insights that inform Gaming Marketing strategies and decision-making. Implement techniques to optimize utilization by the Host team and effectiveness of the tool in driving Host productivity and customer engagement. Optimize touchpoints across the player journey, ensuring a seamless experience from registration to retention. Develop personalized communication strategies, including email marketing, SMS, and direct mail, to enhance customer engagement. Monitor and evaluate the effectiveness of loyalty programs and marketing campaigns, making adjustments as needed. Work closely with marketing, operations, IT, and finance teams to align CRM initiatives with broader business goals. Collaborate with IT to ensure the CRM system is integrated with other gaming systems and databases. Partner with operations to enhance customer experience on the gaming floor and other touchpoints. Develop and manage the CRM budget, ensuring efficient allocation of resources to maximize ROI. Monitor and report on the effectiveness of the CRM tool, its utilization by Hosts and other Gaming Marketing users, and opportunities to improve performance.