Marketing Manager

Who we are GIG Gulf (a Fairfax company) is part of the Gulf Insurance Group (GIG), the #1 largest regional composite insurer in the Middle East and North Africa, with presence in 12 markets including the United Arab Emirates, Bahrain, Oman, Qatar, Saudi Arabia, Algeria, Egypt, Iraq, Jordan, Kuwait, Lebanon, and Turkey. GIG Group reported consolidated assets of US$ 3.83 billion and $69 million net profit for the year 2023. The majority shareholder of GIG Group is Toronto based Fairfax Financial Holding, a global leader in insurance and reinsurance with a presence in 40 markets. GIG Gulf is an ‘A’ rated regional insurer with a top 5 position in each of its markets (UAE, Oman, Qatar, Bahrain). GIG Gulf has been present in the region for over 70 years with a strategic focus on both growth and investments and is a one stop shop offering a wide range of insurance products and services that cater to a broad variety of needs for corporates, SMEs and individual customers throughout UAE, Oman, Bahrain, and Qatar. GIG Gulf also owns a 50% stake in GIG Saudi. Our strategic objectives and guiding principles are focused on Regional Growth, Customer Experience and Digital Transformation. GIG Gulf has created a diverse and inclusive working environment and culture with a workforce of over 800 employees, with over 60 nationalities, across 15 branches and retail shops region-wide and over 1 million customers. GIG Gulf is a caring partner that encourages customers to achieve their goals and live an inspiring and fulfilling life. We are obsessed with customer feedback and continuously evolving to become the region’s digital insurer of reference, committed to running our operations in a responsible, sustainable way. Job purpose: The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth. This role involves overseeing UAE, Oman, Bahrain and Qatar marketing and social campaigns, analyzing market trends, and ensuring consistent brand messaging across all channels. A key aspect of this role is ensuring local relevancy, tailoring marketing strategies to align with regional consumer preferences, cultural nuances, and market dynamics. Key Responsibilities: • Develop and implement marketing strategies aligned with business goals based on market context, business requirements and expertise and insights gained • Lead the marketing activities, providing direction, development and performance management. • Manage Social media ensuring the strategic growth and active use of platforms. • Act as a key stakeholder in ensuring a unified voice and look across the region in our campaigns and marketing assets. • Work on ideating campaign concepts that align with business and working closely with designer to create relevant assets. • Extend support on operational requirements such as writing content for an emailer, WhatsApp message etc… • Oversee brand positioning, ensuring consistency across all platforms while adapting messaging for local audiences • Manage marketing budget spend and allocate resources effectively. • Collaborate with sales, product development, and other departments to align marketing initiatives. • Track and report on the campaign performance from marketing metrics to business outcomes (GWP), adapting and guiding the campaign evolution to drive success. • Collaborating with vendors and suppliers to drive campaigns and ensure visibility and quality of execution. • Manage a team effectively – current team will include marketing executive, social media officer and social media creative designer resource and other outsourced resources such as content writer. Operational & Technical Responsibilities: • Plan and execute digital and traditional marketing campaigns, including SEO, PPC, social media, email, and content marketing. • Monitor and analyze local market trends, customer insights, and competitive landscape to refine marketing strategies. • Ensure all marketing materials and campaigns reflect local culture, language preferences, and consumer behaviors. • Work with the social media team on content creation, including blogs, videos, and advertising materials, with a localized approach. • Support in website updates, ensuring optimization and regional adaptability. • Track and report on marketing KPIs, adjusting strategies as needed for optimal performance. • Manage partnerships initiatives to drive business impact and enhance brand exposure within target local markets. Ensure compliance with local legal and regulatory marketing requirements. Requirements: Essential: • Bachelor’s degree in Marketing, Business Administration, or a related field. • Minimum 5 years of marketing experience within the UAE and GCC markets. • Strong expertise in digital marketing, brand management, campaign execution, and marketing analytics. • Proven ability to develop and adapt marketing strategies to local market dynamics, customer needs, and cultural preferences across the GCC. • Solid understanding of the GCC market landscape, consumer behavior, and regional business environment. • Excellent communication, stakeholder management, and project management skills. • Demonstrated ability to work independently in a fast-paced environment, managing multiple projects and priorities simultaneously. • Strong command of the English language, both written and verbal. • Arabic language skills would be a distinct advantage. Desirable: • Combines strong marketing acumen with creative thinking, bringing fresh ideas and constructive challenge to campaign concepts, messaging, and mechanics, beyond just visual execution. • Excellent written communication skills, with the ability to independently develop and draft customer-facing and marketing communications, including email campaigns and promotional content. • Comfortable leveraging AI tools to enhance productivity, support marketing activities, and drive innovation in day-to-day work. • Confident presenter with the ability to effectively communicate, influence, and pitch ideas to stakeholders across different levels of the organization. Show more Show less

Essential: Bachelor’s degree in Marketing, Business Administration, or a related field. Minimum 5 years of marketing experience within the UAE and GCC markets. Strong expertise in digital marketing, brand management, campaign execution, and marketing analytics. Proven ability to develop and adapt marketing strategies to local market dynamics, customer needs, and cultural preferences across the GCC. Solid understanding of the GCC market landscape, consumer behavior, and regional business environment. Excellent communication, stakeholder management, and project management skills. Demonstrated ability to work independently in a fast-paced environment, managing multiple projects and priorities simultaneously. Strong command of the English language, both written and verbal. Arabic language skills would be a distinct advantage. Desirable: Combines strong marketing acumen with creative thinking, excellent written communication skills for customer-facing and marketing communications, and comfort with leveraging AI tools to enhance productivity.

Develop and implement marketing strategies aligned with business goals based on market context, business requirements and insights gained. Lead the marketing activities, providing direction, development and performance management. Manage social media ensuring strategic growth and active use of platforms. Act as a key stakeholder in ensuring a unified voice and look across the region in campaigns and marketing assets. Ideate campaign concepts that align with business and work closely with designers to create relevant assets. Extend support on operational requirements such as writing content for emails and messages. Oversee brand positioning, ensuring consistency across all platforms while adapting messaging for local audiences. Manage marketing budget spend and allocate resources effectively. Collaborate with sales, product development, and other departments to align marketing initiatives. Track and report on campaign performance from marketing metrics to business outcomes (GWP), adapting and guiding campaign evolution to drive success. Collaborate with vendors and suppliers to drive campaigns and ensure visibility and quality of execution. Manage a team effectively – current team includes marketing executive, social media officer, social media creative designer, and other outsourced resources such as content writer. Plan and execute digital and traditional marketing campaigns (SEO, PPC, social media, email, content marketing). Monitor and analyze local market trends, customer insights, and competitive landscape to refine marketing strategies. Ensure all marketing materials reflect local culture and language preferences. Work with the social media team on content creation (blogs, videos, advertising materials) with a localized approach. Support website updates with regional adaptability. Track and report on marketing KPIs, adjusting strategies as needed for optimal performance. Manage partnerships initiatives to drive business impact and enhance brand exposure in target local markets. Ensure compliance with local legal and regulatory marketing requirements.