Assistant Vice President - Events and Experience

JOB PURPOSE • Develop and lead the strategic events and experiences plan for Aldar Development, ensuring alignment with business objectives, project launches, sales priorities, and brand positioning. • Drive the planning, governance, and execution of high-impact events, activations, and customer experiences that strengthen brand equity, generate commercial value, and enhance customer engagement. • Leverage integrated marketing strategies and event platforms to support business growth, reinforce brand messaging, and deliver measurable business outcomes. ROLES AND RESPONSIBILITIES • Develop short and long-term event strategies and annual event calendars aligned with Aldar Development's business objectives, project launches, and customer engagement plans. • Lead the planning, development, and execution of corporate events, project launches, broker events, customer activations, community events, exhibitions, and promotional campaigns. • Translate business objectives into innovative event concepts that enhance customer experience, increase brand awareness, and support sales performance.

Develop short and long-term event strategies and annual event calendars aligned with Aldar Development's business objectives, project launches, and customer engagement plans. Lead the planning, development, and execution of corporate events, project launches, broker events, customer activations, community events, exhibitions, and promotional campaigns. Translate business objectives into innovative event concepts that enhance customer experience, increase brand awareness, and support sales performance.