(Senior) Product Director, Local Growth

Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more. About The Opportunity OKX is building local exchange businesses from the ground up across multiple emerging and high-growth markets. We are looking for a product leader who has driven a complete 0-to-1 cycle in a priority overseas market — someone who will own the product strategy and local growth playbook for a specific region or country, and be directly accountable for product competitiveness and business growth outcomes in that market. This role sits at the intersection of the Local business team and Global product and engineering. You'll go deep into the local market — translating user profiles, regulatory landscapes, and competitive dynamics into product and growth strategies — while driving Global product and engineering resources to deliver locally, ensuring the product experience and competitiveness actually take off on the ground. We are not prescriptive about which specific region you've built in previously — LatAm, Southeast Asia, Turkey, MENA, or others are all relevant. What matters is that you have personally built a business in an emerging market, closed the growth loop, and can transfer that methodology to OKX's priority regions. This is a product leadership role, not a country general manager role — but you need to operate with near business-owner accountability: responsible for the region's core growth metrics and product competitiveness, not just shipping features. What You’ll Be Doing Regional Product Strategy & Local Growth Planning - Own product strategy and local growth planning for a specific region or country, working across the Local business team and Global product and engineering to be directly accountable for local product competitiveness and business growth outcomes. - Develop a deep understanding of local user profiles, legal and regulatory frameworks, competitive landscapes, and cultural nuances, and translate these into a comprehensive product competition strategy and channel growth strategy with clear prioritization. - Continuously track the local crypto and fintech ecosystem — with a focus on global players and regional leaders across exchanges and fintech — as well as macro factors such as inflation, currency depreciation, and cross-border remittance demand that shape user trading behavior. Local Product Experience & Competitiveness - Own the end-to-end local product experience and competitiveness, covering onboarding, fiat deposit, market analysis, trading, and earn — the core stages of the user journey. - Build a comprehensive local product feedback loop — from user behavior data and funnel analysis, to local user feedback collection — to identify key bottlenecks and high-leverage opportunities in conversion, retention, and engagement, and drive iterative improvement. - Adapt to local market characteristics (inflation-driven demand, competitor switching costs, payment method preferences, etc.) to reduce drop-off from registration to first trade and shorten time-to-first-trade. Channel Growth & Cross-team Collaboration - Work with local teams to identify effective user acquisition channels; lead the discovery, introduction, integration, and scaling of high-impact channels. - Leverage your local network — KOLs, fintech partners, payment providers, regulatory contacts — to accelerate market entry and growth. - Collaborate closely with regional BD, Marketing, Operations, and Global product and engineering to ensure product initiatives align with local growth objectives. What We Look For In You - 0-to-1 business building and growth experience in an emerging market (e.g., LatAm, Southeast Asia, Turkey, MENA, or similar) — you can clearly articulate the regional metrics you owned and the business outcomes you delivered. You held a product, strategy, or growth role during the early stage of an international expansion at a tech company or at a high-growth local champion in the region. - Comprehensive business growth and user growth methodology — you have fully owned a user funnel (acquisition → activation → retention) and can speak to results with da

5+ years of product management experience with a demonstrated track record in consumer-facing product, ideally in trading, fintech, or crypto. Solid understanding of manual trading workflows across mobile and web — including the needs and behaviors of different trader personas. Strong ability to translate user research and local market insights into actionable product roadmaps. Excellent product sense, attention to detail, and a history of shipping products that users love. Strong analytical skills — comfortable working with data to prioritize, validate hypotheses, and measure outcomes. Proven cross-functional leadership — able to align design, engineering, data, and commercial teams around a shared vision. Excellent written and verbal communication skills, with the ability to convey complex ideas clearly to diverse stakeholders.

Identify and prioritize business and product opportunities specific to Latin American markets, including regional payment rails, local trading behaviors, regulatory nuances, and competitive gaps. Build and maintain a deep understanding of the LatAm crypto and fintech landscape — including key competitors, user segments, regulatory trends, and macro factors that influence trading adoption. Develop go-to-market product strategies tailored to LatAm user segments (e.g., first-time crypto users, active retail traders, remittance-driven users). Partner with regional BD, marketing, and operations teams to align product initiatives with local growth objectives. Own and optimize the full user trading journey across APP and WEB — from discovery and onboarding (Markets, Chart analysis) through execution (Order placement, Chart trading, Position management) to post-trade review (Asset analysis, Trading journal). Define and execute the product roadmap for trading experience improvements in the region, balancing global platform capabilities with local user needs. Analyze user behavior, funnel data, and feedback specific to LatAm markets to identify pain points and high-impact opportunities for conversion, retention, and engagement. Develop strategies to serve diverse user profiles — from advanced traders to speculative and novice traders — adapting the product to their distinct preferences and requirements. Work closely with Design, Engineering, Data, and Marketing to translate user insights into shipped product features and iterative improvements. Collaborate with UX/UI designers to optimize trading interface layout and usability, ensuring a seamless and intuitive experience. Partner with Engineering to ensure efficient feature implementation, maintaining a balance between innovation and operational feasibility. Measure the impact of product initiatives through well-defined metrics, using data-driven insights to refine strategies and deliver measurable outcomes.