
CXM Direct LLC
Dubai, UAEPosted 2 months ago
Position: Chief Operating Officer (COO), Cryptocurrency Exchange Reporting Line: Reports directly to the Group Chief Executive Officer (Group CEO). Location: Fully Remote General Purpose: Responsible for launching and operationally scaling the cryptocurrency exchange, ensuring excellence in execution, regulatory compliance, and efficient business operations across all functional areas. Specific Objectives (~12 months): - Establish a global network of introducing brokers/key opinion leaders (IBs/KOLs) and retail partners to drive customer acquisition and platform growth. - Define and initiate the licensing roadmap across key jurisdictions to enable compliant operations and future market expansion. - Implement convenient and reliable fiat on- and off-ramp solutions tailored to the needs of each operational market. - Build and structure a scalable, cross-functional operations team to support growth, compliance, and service excellence. - Achieve operational break-even through disciplined cost management, revenue optimization, and strategic scaling. - Develop and formalize a clear, differentiated unique value proposition (UVP) to guide positioning, messaging, and go-to-market efforts. - Design and deploy a CRM, client member area (for clients and IBs/KOLs), and a back-office system to support commercial operations, partner management, and internal workflows. Key Activities: - Establish and enforce internal operational policies and external partner standards to ensure consistent, compliant, and scalable execution. - Recruit, structure, and lead a sales team focused on acquiring and managing relationships with crypto Introducing Brokers/Key Opinion Leaders (IBs/KOLs). - Build and oversee a compact, results-driven marketing team focused on events, affiliate programs, and performance marketing initiatives. - Identify, evaluate, and onboard payment service providers (PSPs) to support reliable fiat on- and off-ramp capabilities in key markets. - Set up and operationalize a customer support function, including recruitment, training, and certification of support agents to ensure consistent service standards. - Develop a comprehensive business plan and execution roadmap outlining operational priorities, growth strategies, financial projections, and resource requirements. - Lead the rollout of a minimum viable product (MVP), conduct user testing, and validate product-market fit prior to full-scale market launch. - Establish the technological infrastructure necessary to support core operational processes and policies, including but not limited to fraud prevention, compliance, and risk management systems. - Define key performance indicators (KPIs) for all critical processes and implement a business intelligence (BI) dashboard for executive and board-level reporting. - Map and define the end-to-end customer journey to optimize user experience, retention, and conversion across all touchpoints. Benefits Employer Value Proposition: - Founding team with decades of leadership experience in crypto and FX markets, including deep expertise in liquidity provision and risk management. - Proven track record with over 100 white-label crypto exchanges successfully delivered. - Existing global network of introducing brokers (IBs), enabling immediate distribution and acquisition momentum. - Deep expertise in China and Southeast Asia markets, offering region-specific insight, partnerships, and go-to-market capabilities. - Best-in-class B2B sales processes and operational know-how across crypto and financial technology sectors. - Strategic, founder-facing role with full ownership over operational execution and platform scale-up. - Opportunity to shape and launch a new exchange brand backed by tested infrastructure and global market ambition. - Operated by founders located in clean, regulated jurisdictions, ensuring institutional readiness and long-term compliance integrity. - Clear long-term vision and strategic direction set by the founding team, with a strong commitment to sustainable growth and value creation. - Fully capitalized and execution-ready, eliminating fundraising distraction and enabling immediate go-to-market focus. - Fully functional technical MVP in place, allowing the COO to focus on scaling, partnerships, and operational excellence from day one. - Effective, hands-on board and a low-bureaucracy environment enabling fast decision-making and high operational autonomy. - Potential for equity participation, profit sharing, and meaningful long-term upside aligned with performance and growth milestones. - Flexible work model with hybrid or fully remote setup, plus access to the Group’s collective expertise and operational support resources. - Realistic path to become Chief Executive Officer (CEO) within 12 months based on performance and strategic alignment. - Backed by a larger group with fully staffed finance, customer support, and operations teams providing shared services and scalability from day one. Assessment Pr
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