Brand and Marketing Manager

Job Purpose Our Corporate Communications Marketing and Brand team is responsible for conveying the essence of Emirates Group. Our team us pivotal in representing the attitudes, beliefs and goals of our organisation across the globe both internally and with our customers alike. The Brand and Marketing Manager will develop, lead and manage a brand strategy for their assigned portfolio of business units to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of the Emirates or dnata brand and sub-brands, while demonstrating agility in delivery of the strategy, in line with changing business priorities. Proactively identify brand, commercial or operational business objectives that shape both MarComms activities and CCMB Build roadmap of their portfolio. Co-develop, manage, and implement integrated brand and marketing programmes to deliver on the brand strategy, customer experience promise, or achieve business objectives in partnership with the CCMB team of Specialists. In this role, you will: - Provide inputs into the business unit brand strategy and direction and communicate this effectively with relevant stakeholders while understanding the overall Emirates/dnata brand strategy, wider operating environment, performance, and dynamics of assigned business units. Ensure the team works closely with EK Group market research, marketing strategic planning, analytics and insights functions to generate the relevant and comprehensive insights on the business unit brand, product and customers positioning in the relevant markets. - For the defined portfolio, translate and convert the brand strategy, commercial and/or operational business objectives or challenges to single-minded brand and marketing objectives that the specialist teams can deliver across the entire customer lifecycle, journey and touchpoints. Ensure the team are able are able to effectively leverage research, data, analytics, and insights to ensure that briefs are clear and articulate so specialist teams can effectively design, develop, and test the proposed response or solutions. Lead the team's relationship with the Marketing Strategic Planning team to ensure the briefs are in line with CCM&B Measurement Framework and achieve the required ROI on CCM&B spend. - Manage the MarComms Programme covering both Run and Build marketing requirements for the respective business unit. Work closely with the respective business unit. Work closely with the respective specialist teams to incorporate the relevant Build roadmap elements into the BU roadmap. Define, track and report the Run marketing requirements for the respective BU. Along with the Manager Brand and Marketing Programmes, communicate roadmap and vision with relevant BU stakeholders to ensure alignment where required on a periodic basis. - Provide strong inputs into how CCMB can optimise the build, delivery and measurement of planned (short-to-long-term) Business Unit changes across customer communication touchpoints. Lead the team to leverage and understand CCMB research, insights and analytics to influence the development of new initiatives, customer experience and journey in line with brand stratefy and objectives. - Identify Marcomms capabilities that can be leveraged by respective business unit and influence the CCMB Build roadmap to support business objectives in close collaboration and coordination with the CCMB specialist teams by staying up to date with the latest developments in modern marketing and marketing technology. - Co-develop and influence the prioritisation of the CCMB build roadmaps with each of the specialist teams based on the respective business unit requirements. Balance the needs of customers, stakeholders, CCMB resources, brand and commercial requirements, and the desired maturity levels while appreciating that each Specialist Team owns the respective Build roadmap. - Identify synergies and opportunities between portfolios by collaborating with account management counterparts e.g. cross-selling products, aligning and leveraging data. - Support specialist teams to address or mitigate any risks or issues that may impact roadmap delivery by coordinating or influencing the relevant stakeholders from the business units. Risks or issues such as data governance and privacy, cybersecurity, technical or data integration challenges, legal issues, organizational requirements. - Develop, consolidate, and manage the annual budget requirements to deliver on Brand and MarComms requirements for assigned business units including the presentation of CCMB requirements for resources and funding from respective BPCs. - Focus on continuous professional development for the team, utilising internal and external partners, to ensure marketing and marketing technology skills and knowledge of the team are relevant and up-to-date, and develop sufficient knowled

Minimum qualifications: Not explicitly listed in the posting. The role describes senior brand and marketing leadership responsibilities, cross-functional coordination, budget management, and strategic planning; however, no discrete minimum years, degrees, or certifications are stated.

- Provide inputs into the business unit brand strategy and direction and communicate with stakeholders while aligning with Emirates/dnata brand strategy. - Translate brand strategy and business objectives into clear brand and marketing objectives for specialist teams across the customer lifecycle. - Lead research, data, analytics, and insights to inform briefs and solutions. - Manage the MarComms Programme (Run and Build marketing) for the respective business unit and align with BU roadmap. - Define, track, and report Run marketing requirements; communicate roadmap and vision to BU stakeholders. - Optimise build, delivery, and measurement of planned BU changes across customer touchpoints. - Leverage CCMB research and analytics to influence new initiatives and customer experience in line with brand objectives. - Identify MarComms capabilities to support business objectives and stay current with marketing tech trends. - Co-develop and influence prioritisation of CCMB build roadmaps with specialist teams. - Balance customer, stakeholder, CCMB, brand, and commercial needs while respecting build ownership of each team. - Identify synergies between portfolios and collaborate with account management for cross-selling and data alignment. - Support risk mitigation and stakeholder coordination to protect roadmap delivery (data governance, privacy, cybersecurity, legal, etc.). - Develop, consolidate, and manage annual budget requirements for Brand and MarComms for assigned BUs, including resource funding from BPCs. - Focus on continuous professional development for the team and ensure skills remain current through internal/external partnerships.