Marketing Enablement Manager

Job Purpose Our Corporate Communications, Marketing and Brand (CCMB) team is responsible for conveying the essence of Emirates Group. Our team is pivotal in representing the attitudes, beliefs and goals of our organisation across the globe, both internally and with our customers alike. The Marketing Enablement Manager, Customer Communications will act as the business solution design lead for the Marketing Communication Platform, with the rare opportunity to design and deliver customer communications platform from scratch, directly contributing to the success of a highly ambitious business strategy to support both marketing and operations. Working with enablement, create a streamlined relationship and a planned improvement roadmap between IT and CCM&B, ensuring the marketing strategies of the CCM&B department are complimented with the technology required to bring the to life. Collaborate with CCM&B teams to identify Mar Tech/Marketing Communication Platform technology requirements, and liaise with IT and Procurement to identify, assess and select suitable best-in-class products to support the Marketing Communication Platform solutions. Assist in creating digital business strategies, by sharing Marketing Communication Platform information and advise on any potential opportunities or risks. Manage the implementation and adoption of Marketing Communication Platform across CCM&B department, briefing and working closely with IT to ensure correct setup, data flows and integrations are established between CCM&B Mar Tech/Marketing Communication Platform solutions and, as required, other technology solutions. In this role you will: - Work within Corporate Comms, Marketing & Brand (CCM&B) and in liaison with IT, you will help map out and develop the Marketing Communications Platform ecosystem for the Emirates Group brands, with key focus on driving efficiencies across the group. The marketing technology platforms you help acquire, design, implement and adopt will play a pivotal part in the success of the business, serving marketers and decision makers with the right toolkit to deliver customer centric marketing for years to come. - Work with teams across CCM&B, document Marketing Communication Platform requirements in line with marketing strategies, and work with IT and the CCM&B teams to identify, shortlist and assess technology vendors to satisfy requirements. Capitalize on data and technology to fulfill organizational goals. Gather business requirements to justify procurement of marketing software, create the business cases and support on requirements gathering with IT and the CCM&B teams. - Brief IT and agency partners on technology requirements, integrations, data flows, automations and, safety controls and safety controls and other needs. Manage the introduction of new technology into the CCM&B Mar Tech/Marketing Communication Platform, and ensure any integrations with other marketing technology products or organisation platforms (i.e. non-marketing platforms and systems) are correctly set up for their use by the CCM&B teams. Understand how systems can interconnect to integrate data between platforms, working with IT to ensure it is briefed in and executed correctly. Customize marketing technology products with software development as needed by the CCM&B users. - Train and support CCM&B staff on using new and existing Marketing Communication Platform. Be the super-user and product evangelist for Marketing Communication Platform. Stay up to date on any changes/updates in existing technologies and bring this information to the CCM&B's Customer Strategy and Retention Operation teams for use within their day-to-day operations. - Manage CCM&B's Marketing Communication Platform, optimizing the investments at all times and ensuring new solutions being procured is set up such that it works optimally within the existing stack. Identify and consolidate multiple instances of same or similar Marketing Communication Platform solutions. - As part of the implementation of new Marketing Communication Platform solutions, lead and participate in user acceptance testing while correcting any issues that arise. Set up change management programs as needed, in line with the implementation of new marketing technology rollouts. - Stay abreast of new marketing technologies and bring this information into the CCM&B environment. Research and recommend new marketing technology products in line with changes in the CCM&B strategies, particularly within the digital landscape. - Implement and monitor data quality within Marketing Communication Platform, raising any quality issues with the appropriate teams within CCM&B or externally to the vendors. Document and track these requests, updating impacted teams along the process. - Implement and monitor performance and other SLAs of CCM&B's Customer Strategy and Retention: Operations solutions. In cooperation with the users, perform reviews of all solutions regularly. - Maintain compliance

Responsibilities include: mapping out and developing the Marketing Communications Platform ecosystem for Emirates Group brands; documenting platform requirements aligned with marketing strategies; identifying, shortlisting and assessing technology vendors; gathering business requirements and supporting IT and CCM&B teams with procurement; briefing IT and agency partners on technology requirements, integrations, data flows, automations and safety controls; managing the introduction of new technology and ensuring integrations with other marketing tech/products and organizational platforms; understanding data interconnection and working with IT on data integration; customizing marketing technology products as needed; training and supporting CCM&B staff; acting as super-user and product evangelist; staying updated on changes in technologies and informing CCM&B teams; managing the Marketing Communications Platform to optimize investment; consolidating duplicate platform instances; leading user acceptance testing during implementation; setting up change management programs; researching and recommending new marketing technology products aligned with CCM&B strategy; implementing and monitoring data quality within the platform; documenting and tracking data quality requests; implementing and monitoring performance SLAs; conducting regular reviews with users; maintaining compliance.