Expert- Marketing & Corporate Communication

Beginning of the main content section.Return to the home pagePrintable Format Job Description - Expert- Marketing & Corporate Communication (26001505)Job Description Expert- Marketing & Corporate Communication - (26001505) Job Description Strategy Review and recommend integrated marketing and corporate communication strategies aligned with RTA’s strategic priorities and senior leadership directives, while providing strategic advisory and subject-matter expertise on initiatives, brand positioning, stakeholder engagement, and reputation management. Advice on corporate identity governance frameworks and drive consistent application of branding standards across all sectors, services, campaigns, and communication materials. Recommend marketing initiatives and awareness programs that encourage the use of mass transportation and support RTA’s sustainability and mobility objectives.Provide input on communication strategies that strengthen public awareness of RTA services, projects, and traffic safety initiatives across diverse community segments. Contribute to strategic insights, reports, and recommendations to leadership to support decision-making related to marketing, branding, and communication initiatives. Proactively identify and anticipate complex problems affecting management and business direction and provide strategic recommendations. Build and strengthen strategic relationships with partners to enhance RTA’s institutional profile and resource efficiency. Participate in strategic planning sessions to identify future trends and priorities for RTA’s development. OperationsProvide expert oversight on the planning and implementation of marketing campaigns, promotional initiatives, and public awareness programs across RTA sectors. Shape authority-wide communication and marketing policies and strategies, ensuring alignment across sectors. Review and provide input into communication materials, including publications, media content, and awareness campaigns, ensuring alignment with institutional branding and communication standards. Provide governance for RTA’s digital communication channels, including websites and social media platforms, ensuring effective digital presence and audience engagement. Support the planning and coordination of exhibitions, public events, and awareness activities organized by the authority to enhance public outreach and stakeholder engagement. Advise leadership on reputational risks, crisis communication considerations, and sensitive communication matters. Analyze and evaluate current media, marketing, and sponsorship practices, proposing enhancements that align with strategic goals. Coordinate the preparation of the Authority’s annual report with relevant departments, ensuring accuracy and alignment with corporate messaging. Provide training and knowledge-sharing sessions for employees and new managers to promote best practices and procedural awareness. Product / Process ImprovementLead the review and modernization of marketing and corporate communication frameworks to strengthen communication effectiveness and stakeholder engagement. Conduct benchmarking and research on global best practices in marketing, media, and events, providing actionable recommendations for improvement Apply analytical and digital marketing insights to assess campaign performance, measure communication impact, and recommend improvements to outreach strategies. Advise leadership on innovative communication approaches and digital engagement models that enhance customer awareness, community engagement, and service adoption. Qualifications Bachelor's degree/ Master’s degree in Marketing12+ years in case of Master’s degree (14+ years in case of Bachelor’s degree) in related fieldExpertise in brand identity management and brand positioningExperience in community engagement and CSR program managementStrong customer relationship management (CRM) and customer experience capabilitiesAbility to conduct horizon scanning and identify emerging market trendsSkilled in planning, executing, and evaluating marketing campaignsKnowledge of marketing, commercial, and pricing management strategiesExperience in media relations and corporate communicationsStrong project management and coordination skillsUnderstanding of the organization’s business context and strategic objectivesCompetence in budget preparation and financial planningSkilled in content development and management across communication channelsProficiency in core data analysis and reportingExperience in enterprise archiving, documentation, and compliance processesStrong stakeholder engagement and cross-functional collaboration capabilities Job Category: Marketing, Promotion and EventsAdvertiser: Roads and Transport AuthorityDepartment: Marketing & Corporate CommunicationEducational-level: BachelorRequired Nationality: All Nationalities (Priority for UAE National) Suitable for people with determination: NoMonthly Salary: UnspecifiedSchedule-Time: Full timeJob Posting: 06/0

Bachelor's degree or Master's degree in Marketing. 12+ years of experience with a Master's degree (14+ years with a Bachelor's degree) in a related field. Expertise in brand identity management and brand positioning. Experience in community engagement and CSR program management. Strong customer relationship management (CRM) and customer experience capabilities. Ability to conduct horizon scanning and identify emerging market trends. Skilled in planning, executing, and evaluating marketing campaigns. Knowledge of marketing, commercial, and pricing management strategies. Experience in media relations and corporate communications. Strong project management and coordination skills. Understanding of the organization’s business context and strategic objectives. Competence in budget preparation and financial planning. Skilled in content development and management across communication channels. Proficiency in core data analysis and reporting. Experience in enterprise archiving, documentation, and compliance processes. Strong stakeholder engagement and cross-functional collaboration capabilities.

Strategy: Review and recommend integrated marketing and corporate communication strategies aligned with RTA’s priorities; provide strategic advisory on branding, stakeholder engagement, and reputation management; advise on corporate identity governance and branding standards; recommend marketing initiatives and awareness programs; input on communication strategies to raise public awareness of RTA services and projects. Operations: Oversee planning and implementation of marketing campaigns and public awareness programs; shape organizational communication and marketing policies; review and provide input into materials, media content, and campaigns; manage governance of digital channels (websites, social media); support planning and coordination of exhibitions and events; advise on reputational risk and crisis communication; analyze and evaluate media, marketing, and sponsorship practices; coordinate annual report preparation; provide training and knowledge-sharing. Product / Process Improvement: Lead modernization of marketing and corporate communication frameworks; conduct benchmarking and research on global best practices; apply analytical and digital marketing insights to measure performance and improve outreach; advise leadership on innovative communication approaches and digital engagement models.