Senior Manager Digital Products Growth & Engagement

Team: Media & Fan Marketing Activity: Full-time Role grade: (7) Direct reports: 0 Indirect reports: 0 Reporting to: Director Digital Products Role location: Riyadh, Saudi Arabia Job Purpose: As the Senior Manager Digital Products Growth & Engagement, you will own the strategy, roadmap, and execution for fan growth, engagement, and retention across our web and mobile digital experiences. This role is accountable for executing large-scale, moment-driven events and potentially turning them into a continuous, year-round digital ecosystem. You will design and scale powerful engagement loops using gamification systems, personalization, and messaging, while partnering closely with internal and external teams and partners. Duties and Responsibilities - Growth Strategy: Define and own the fan growth, engagement, and retention roadmap across web and mobile platforms. - Gamification Systems: Design, build, and scale loyalty programs, quests, progression systems, and engagement mechanics that drive repeat participation. - Special Products: Own the strategy, expansion, and execution of fantasy leagues, predictions, and other interactive fan products. - Lifecycle Optimization: Define and continuously optimize the end-to-end fan journeys, from initial activation through post-event re-engagement. - Experimentation & Optimization: Drive a culture of experimentation through split testing and rapid iteration to systematically improve engagement and retention. - Narrative Integration: Partner with creative and content teams to translate brand narratives and storylines into compelling digital engagement experiences. - Commercial Alignment: Collaborate with commercial teams to design and execute sponsor-safe engagement activations. - Performance Tracking: Define, track, and report on engagement performance using clear, data-driven KPIs. - Opportunity Identification: Identify and validate new digital growth opportunities based on fan behavior analysis, product insights, and brand alignment. Education and Experience - Bachelor’s degree in Business, Marketing, Computer Science, Digital Media, or a related field. - 7+ years of experience in digital product management, growth product, or consumer engagement roles. - Proven track record in owning growth, engagement, and retention strategies for large-scale consumer digital platforms. - Hands-on experience designing and scaling gamification systems, loyalty programs, or engagement loops. - Strong experience working with cross-functional teams, including marketing, content, community, engineering, analytics, and commercial partners. - Experience in sports, gaming, entertainment, or live event ecosystems is strongly preferred. Knowledge, Skills, and Abilities - Deep understanding of growth product principles, engagement loops, and product lifecycle management. - Strong analytical mindset with the ability to translate data into product strategy and experimentation plans. - Experience with personalization, segmentation, CRM, and notification systems. - Proven ability to balance creative storytelling with data-driven decision making. - Excellent stakeholder management skills, with the ability to influence across senior team members, without direct authority. - Comfortable operating in fast-paced, high-visibility environments with evolving priorities. Benefits - Relocation support - Transportation allowance - Competitive compensation - Housing allowance - VIP medical insurance - Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact Diversity disclaimer Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.

Bachelor’s degree in Business, Marketing, Computer Science, Digital Media, or a related field. 7+ years of experience in digital product management, growth product, or consumer engagement roles. Proven track record in owning growth, engagement, and retention strategies for large-scale consumer digital platforms. Hands-on experience designing and scaling gamification systems, loyalty programs, or engagement loops. Strong experience working with cross-functional teams, including marketing, content, community, engineering, analytics, and commercial partners. Experience in sports, gaming, entertainment, or live event ecosystems is strongly preferred.

Growth Strategy: Define and own the fan growth, engagement, and retention roadmap across web and mobile platforms. Gamification Systems: Design, build, and scale loyalty programs, quests, progression systems, and engagement mechanics that drive repeat participation. Special Products: Own the strategy, expansion, and execution of fantasy leagues, predictions, and other interactive fan products. Lifecycle Optimization: Define and continuously optimize the end-to-end fan journeys, from initial activation through post-event re-engagement. Experimentation & Optimization: Drive a culture of experimentation through split testing and rapid iteration to systematically improve engagement and retention. Narrative Integration: Partner with creative and content teams to translate brand narratives and storylines into compelling digital engagement experiences. Commercial Alignment: Collaborate with commercial teams to design and execute sponsor-safe engagement activations. Performance Tracking: Define, track, and report on engagement performance using clear, data-driven KPIs. Opportunity Identification: Identify and validate new digital growth opportunities based on fan behavior analysis, product insights, and brand alignment.