Head of Commercial & Revenue | Rental & Leasing | Hertz | Al Futtaim Financial Services

Job Requisition ID: 181028 Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day Overview of the role The Head of Commercial and Revenue is a senior executive role accountable for driving sustainable revenue growth, yield optimization, and digital-led commercial performance across both rental and leasing businesses. The role owns pricing, product, sales performance, marketing, digital channels, and partnerships, ensuring that fleet, demand, and customer acquisition are optimally aligned. Acting as the commercial “conductor” of the organization, the Head of Commercial and Revenue balances short-term revenue maximization with long-term customer value, brand strength, and digital scalability. The role operates in a fast-paced, high-accountability environment within a multi-entity mobility business spanning daily rental, long-term leasing, and emerging digital channels. The role is directly influenced by organizational policies related to fleet lifecycle management, pricing governance, customer experience standards, and digital transformation priorities. Strategic decisions must align with cross-functional stakeholders across Operations, Finance, Fleet, IT, and Legal, while remaining responsive to market dynamics, OEM partnerships, and regulatory requirements What you will do Revenue & Pricing Strategy - Define and track the performance of the overall revenue strategy for rental and leasing. - Own dynamic pricing, yield management, and rate governance. - Set leasing commercial frameworks including pricing matrices, discount thresholds, and margin targets. Sales & Commercial Performance (B2C) - Lead retail sales strategies. - Track performance and profitability on all sales channels - Drive customer acquisition, retention, and upsell strategies across segments. Digital & E Commerce Performance - Own digital revenue channels (website, app, online portals). - Drive digital lead generation, conversion optimization, and funnel performance. Marketing, Brand & Demand Generation - Define brand positioning and marketing strategy across rental and leasing. - Oversee ATL/BTL, performance marketing, loyalty, and promotional campaigns. Partnerships & Distribution Channels - Manage OTA, aggregator, airline, hotel, and strategic mobility partnerships. - Optimize channel mix to balance volume, margin, and dependency risk. Commercial Analytics & Performance Management - Establish a strong commercial performance management cadence. - Own dashboards covering pricing, yield, digital, sales, and marketing metrics. Required Skills to be successful - Advanced revenue management and pricing expertise - Strong digital, e‑commerce, and performance marketing understanding - Commercial negotiation and contract structuring skills. - Highly analytical, KPI-driven, and financially literate. - Ability to influence and align cross-functional teams (Fleet, Ops, Finance, IT). What equips you for the role - Bachelor’s degree in Business, Economics, Marketing, or similar (MBA preferred). - 10–15+ years of experience in senior commercial, revenue, or digital roles in the vehicle - Strong background in mobility, automotive, rental, leasing, travel, or subscription-based businesses. - Proven experience managing pricing, sales, and digital channels at scale. About Al-Futtaim Group Real Estate The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years. Our focus is to enable and invest in meaningful r

Bachelor’s degree in Business, Economics, Marketing, or similar (MBA preferred). 10–15+ years of experience in senior commercial, revenue, or digital roles in the vehicle/mobility sector. Strong background in mobility, automotive, rental, leasing, travel, or subscription-based businesses. Proven experience managing pricing, sales, and digital channels at scale.