Senior Marketing Executive

Kitopi is a creator of magical food experiences—we discover, create, and curate homegrown brands from the region, for the region. With a purpose to satisfy the world’s appetite to create joy, Kitopi owns and operates a diverse portfolio of over 200+ brands. These brands are either created, discovered, or curated with their customers in mind. Launched in Dubai, UAE, in January 2018, Kitopi has grown to become one of the greatest success stories in the food tech space. By July 2021, Kitopi achieved Unicorn status, becoming the fastest company in the MENA region to reach this milestone. Kitopi’s growth has been fueled by its innovative and scalable software solutions. Kitopi’s kitchens are powered by its proprietary Smart Kitchen Operating System (SKOS), an in-house suite of applications that optimizes cloud kitchen operations in real-time. As part of its growth roadmap, technological innovation, data science, artificial intelligence, and robotics will take center stage as Kitopi continues to reinvent the food industry and remain the leading food company in the region. With over 6,000 employees, Kitopi currently operates 200+ locations across the UAE, KSA, Kuwait, Bahrain, and Qatar. It also operates its Customer Experience Center in Amman, Jordan, and its Engineering Hub in Krakow, Poland. Role Summary We're looking for a Senior CRM Executive to own how we talk to our customers across their entire lifecycle. Sitting within the marketing team and working across Right Bite and Kitopi's portfolio of brands in the UAE and KSA, you'll design and run segmented, personalised automations and ad hoc campaigns across in-app, push, email, WhatsApp, SMS and emerging channels. The goal: the right message, to the right customer, at the right moment — driving trial, conversion, retention and winback across our subscription and ordering base. This is a hands-on role for someone who lives in the data, sweats the detail, and can turn lifecycle thinking into flows that actually move the numbers. What You'll Do? - Build and execute segmented, personalised CRM journeys and one-off campaigns across in-app, push, email, WhatsApp, SMS and new channels as they come online. - Design lifecycle automations across the full customer journey — onboarding, trial-to-paid conversion, engagement, retention, churn prevention, reactivation and winback. - Own segmentation strategy, building audiences off behavioural, transactional and lifecycle data rather than broad blasts. - Measure everything: set up clean test/control structures, track performance against clear KPIs, and report on what's working and what to kill. - Partner with product and data teams to define new events, build new features into the CRM stack, and improve data flowing into the platform. - Apply best-practice flow design, messaging frequency/fatigue management and channel orchestration so customers get a coherent experience, not siloed pings. - Prioritise and manage multiple campaigns and initiatives across two brands and two markets without dropping detail. Required Skills & Experience - Proven hands-on experience with CRM/marketing automation platforms (e.g. Braze, Iterable, CleverTap, MoEngage, Salesforce Marketing Cloud or similar) — ideating, setting up and executing campaigns end to end. - Strong analytical skills; comfortable working with performance data, building segments, and interpreting results to drive decisions. - High attention to detail — copy, targeting, timing and QA are all flawless before anything ships. - Experience working with product teams to scope and implement new events, features and integrations. - A solid grasp of lifecycle marketing, flow design principles and measurement frameworks. - Strong organisation and prioritisation; able to run multiple initiatives in parallel and keep them all on track. - Experience in subscription, e-commerce, food delivery or D2C businesses. - Familiarity with the GCC market and Arabic/English bilingual campaign execution. Recruitment Process and Timeline First, you apply, and our talent attraction team will review your profile. If your profile matches our requirements, you will receive a link to schedule a meeting with a recruiter at your convenience. This meeting is an opportunity for you to share more about yourself and for us to get to know you better. If you are shortlisted, you will meet with our hiring managers. Depending on the role and its requirements, you may need to attend 2-3 interview rounds. These rounds could include a case study, role-play, trial assignment, or live coding session, which will be communicated to you in the initial conversation. Upon successful completion of the interview rounds, your recruiter will contact you to discuss the offer. We aim to complete this process within 2-3 weeks. So, what does it really mean to work at Kitopi? We are constantly striving to make Kitopi the best place to work, by empowering

Required Skills & Experience include hands-on experience with CRM/marketing automation platforms (e.g. Braze, Iterable, CleverTap, MoEngage, Salesforce Marketing Cloud or similar) and the ability to ideate, set up and execute campaigns end to end; strong analytical skills with comfort in working with performance data, building segments, and interpreting results to drive decisions; high attention to detail in copy, targeting, timing and QA; experience collaborating with product teams to scope and implement new events, features and integrations; solid grasp of lifecycle marketing, flow design principles and measurement frameworks; strong organization and prioritisation to run multiple initiatives in parallel; experience in subscription, e-commerce, food delivery or D2C businesses; familiarity with the GCC market and bilingual (Arabic/English) campaign execution.