Senior Marketing Manager - Beautyworld

Messe Frankfurt Middle East is a trusted leader in the region’s B2B exhibition landscape, delivering impactful trade shows that shape industries and accelerate business growth. Based in Dubai, we are the regional arm of Messe Frankfurt GmbH one of the world’s largest and most respected exhibition organizers, with a legacy of excellence spanning over 800 years. Our global network, industry expertise, and commitment to innovation allow us to create powerful business platforms that connect suppliers, buyers, and thought leaders from around the world. Our diverse and growing portfolio includes some of the Middle East’s most iconic trade fairs such as Intersec, Beautyworld Middle East, Automechanika Dubai, and Light + Intelligent Building Middle East. These events not only reflect the latest industry trends but also serve as launchpads for new products, partnerships, and ideas that shape the future of their respective sectors. We’re looking for an experienced and strategic Senior Marketing Manager to lead the marketing function for one of the region's largest and most recognised B2B exhibitions within our Consumer Goods Portfolio. What You'll Be Doing • Develop and execute the end-to-end marketing strategy for Beautyworld Middle East, driving exhibitor acquisition, visitor attendance, retention and brand growth. • Lead and inspire a team of Marketing Executives, setting clear direction, mentoring team members and fostering a collaborative, high-performance culture. • Deliver integrated multi-channel marketing campaigns across digital, email, social media, PR, content, media partnerships and paid advertising. • Define audience segmentation and data-driven marketing strategies in partnership with CRM and third-party data providers to maximise campaign performance. • Manage substantial marketing budgets, allocating investment effectively to maximise ROI and achieve commercial KPIs. • Collaborate closely with sales, operations, creative, PR, global brand teams and external agencies to deliver best-in-class marketing campaigns. • Lead campaign messaging, creative direction and brand positioning, ensuring consistency across all customer touchpoints and alignment with global brand standards. • Analyse campaign performance, market trends and customer insights to continuously optimise marketing activity and improve conversion. • Present strategic recommendations and campaign performance updates to senior stakeholders, influencing key business decisions. • Build strong relationships with exhibitors, media partners and industry stakeholders to strengthen market presence and support commercial objectives. What You'll Bring • Minimum 5 years' experience delivering integrated B2B marketing campaigns, ideally within exhibitions, events or large-scale international environments. • Proven experience developing marketing strategies that deliver measurable commercial growth. • Previous experience leading and developing marketing teams. • Strong knowledge of audience segmentation, CRM, marketing automation and campaign analytics. • Experience managing marketing budgets and external agencies to deliver high-impact campaigns. • Excellent understanding of digital marketing, email marketing, content strategy, social media, PR and paid media. • Strong commercial awareness with the ability to translate customer insights into effective marketing strategies. • Outstanding communication and stakeholder management skills, with confidence influencing senior leaders and cross-functional teams. • Highly organised, creative and proactive, with the ability to manage multiple priorities in a fast-paced environment. • Proficiency in Microsoft Office, CRM platforms, Google Analytics and marketing reporting tools such as Power BI is advantageous. Why Join Us? At Messe Frankfurt Middle East, you'll play a pivotal leadership role in shaping the success of one of the world's leading B2B exhibition brands. You'll have the opportunity to lead innovative marketing strategies, manage a talented team, collaborate with global stakeholders and deliver campaigns that drive measurable commercial impact across international markets. Show more Show less

Minimum 5 years' experience delivering integrated B2B marketing campaigns, ideally within exhibitions, events or large-scale international environments. Proven experience developing marketing strategies that deliver measurable commercial growth. Previous experience leading and developing marketing teams. Strong knowledge of audience segmentation, CRM, marketing automation and campaign analytics. Experience managing marketing budgets and external agencies to deliver high-impact campaigns. Excellent understanding of digital marketing, email marketing, content strategy, social media, PR and paid media. Strong commercial awareness with the ability to translate customer insights into effective marketing strategies. Outstanding communication and stakeholder management skills, with confidence influencing senior leaders and cross-functional teams. Highly organised, creative and proactive, with the ability to manage multiple priorities in a fast-paced environment. Proficiency in Microsoft Office, CRM platforms, Google Analytics and marketing reporting tools such as Power BI is advantageous.