Product Marketing Lead, Advertising

About the team OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and customer-aligned monetization models, and drive awareness, adoption, and usage across OpenAI’s products and platform. We take a data-driven approach to understand markets, develop monetization strategies, and uncover customer needs that shape product strategy and messaging. We partner closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to deliver a cohesive end-to-end customer experience and lead go-to-market efforts for new product launches across channels. About the role We’re looking for a Product Marketing Lead focused on Advertising to help shape and scale our advertising products and go-to-market strategy. You’ll combine strategy, market and customer insight with strong product intuition to guide roadmap priorities, mitigate product risks, and deliver launches and coordinate go-to-markets that drive adoption and measurable business impact. This role is ideal for someone who thrives in ambiguity, enjoys turning complex technical capabilities into clear customer value, and can lead cross-functional work in a fast-moving environment. In this role you will: - Lead market assessment and customer discovery to identify advertiser needs, market trends, and competitive dynamics - Translate insights into clear product requirements, positioning, and go-to-market plans in close partnership with Product and Engineering - Partner with Design, Data Science, and Analytics to define success metrics, measurement strategy, and experimentation plans - Identify product risk areas (e.g., performance, safety, policy, trust) and drive cross-functional plans to mitigate them - Own launch strategy and execution for new and improved advertising products, including messaging, enablement, and rollouts - Build narratives and materials that explain value simply (e.g., positioning, sales decks, one-pagers, FAQs, internal comms) - Lead the go-to-market strategy and coordination to drive product adoptions and sales in coordination with Sales, Partnerships and Product (Including client communications, product documentation, and positioning) - Coordinate across stakeholders to keep workstreams aligned, remove blockers, and deliver outcomes on time - Continuously evaluate and improve existing experiences to drive retention, performance, and advertiser satisfaction You might be a great fit if you… - Have strong structured problem solving skills - taking ambiguous problems, breaking them down into answerable parts and then designing and managing a process to answer these questions and driving implementation - Can connect advertiser needs to product strategy, and influence prioritization across Product/Engineering/Design - Understand the advertising ecosystem: measurement, targeting/relevance, creative, auctions, and performance tradeoffs - Have experience marketing products—especially advertising, marketing tech, platforms, or data/AI products - Communicate clearly and persuasively—turning technical concepts into crisp customer value and differentiated positioning - Are fluent in both qualitative and quantitative research (customer interviews, surveys, funnel analysis, experimentation) - Thrive in fast-paced, ambiguous environments and can manage multiple concurrent projects with strong judgment - Are highly collaborative, proactive, and comfortable leading cross-functional efforts without direct authority About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement. Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County