Lead Global Marketing Campaigns Manager

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. *Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. An overview of this role This is a defining moment for GitLab's Global Campaigns function. As a Staff Marketing Campaigns Manager, you'll help shape the next chapter of how global campaigns are planned, run, and measured at GitLab, evolving the operating model for the function and proving it out through GitLab's most strategically important campaign motion: upsell and expansion. You'll partner closely with Product, Growth, Sales, and Marketing leadership to shape how the company drives product-led growth and expansion revenue globally, and you'll set the strategic and operational standards the broader campaigns organization runs on. The right person sees a function ready for its next chapter and wants to help design what it becomes. What you'll do - Help define the next operating model for GitLab's Global Campaigns function, including how strategy is set, how programs are scoped and resourced, how performance is measured, and how the team partners with Product, Growth, and Regional Campaigns across geographies. - Build the frameworks, playbooks, and measurement models that the broader campaigns organization will use to plan and execute at scale, evolving today's approaches into a more repeatable system designed for global reach. - Own the strategic direction for GitLab's global upsell and expansion campaign portfolio, using it as the flagship proof point for the evolved operating model. - Partner with Product Growth, Product Marketing, Sales, and Revenue leadership to shape expansion strategy upstream, influencing packaging, pricing motions, and go-to-market sequencing. - Partner with Regional Campaigns, Localization, and international GTM leaders to ensure global campaigns are designed for regional activation, with the right adaptability built in for AMER, EMEA, APAC, and LATAM markets. - Lead high-visibility integrated campaigns that span multiple product tiers, audiences, and geographies, including new motions where goals and success criteria still need to be defined. - Own the analytics, experimentation, and budget strategy for expansion campaigns, including attribution, incrementality testing, funnel diagnostics, and the investment decisions that determine where campaign dollars drive the highest return. - Set the bar for technical and strategic quality across the team, mentoring Senior and Lead campaign managers and raising the overall capability of the function. - Represent Global Campaigns in executive forums, translating performance into clear business narratives and aligning leaders on expansion priorities across regions. What you'll bring - Deep B2B SaaS marketing experience, with a track record of leading integrated campaign strategy for product-led growth, customer expansion, or upsell motions. - Direct experience evolving a marketing function's operating model, shaping how a team plans, executes, and measures its work, not just running campaigns within an existing system. - Experience operating globally, with a track record of building or scaling campaigns across multiple regions and partnering effectively with regional GTM teams. - A history of leading ambiguous, multi-quarter initiatives end to end, from identifying the opportunity through execution, measurement, and iteration. - Proven ability to influence Product, Growth, Sales, and Marketing leaders at the VP and C-level, including shaping decisions well beyond direct ownership. - Strong analytical depth combined with budget ownership, with hands-on use of attribution modeling, incrementality testing, cohort analysis, and funnel diagnostics to guide campaign investment decisions an

Deep B2B SaaS marketing experience, with a track record of leading integrated campaign strategy for product-led growth, customer expansion, or upsell motions. Direct experience evolving a marketing function's operating model, shaping how a team plans, executes, and measures its work, not just running campaigns within an existing system. Experience operating globally, with a track record of building or scaling campaigns across multiple regions and partnering effectively with regional GTM teams. A history of leading ambiguous, multi-quarter initiatives end to end, from identifying the opportunity through execution, measurement, and iteration. Proven ability to influence Product, Growth, Sales, and Marketing leaders at the VP and C-level, including shaping decisions well beyond direct ownership. Strong analytical depth combined with budget ownership, with hands-on use of attribution modeling, incrementality testing, cohort analysis, and funnel diagnostics to guide campaign investment decisions

Help define the next operating model for GitLab's Global Campaigns function, including how strategy is set, how programs are scoped and resourced, how performance is measured, and how the team partners with Product, Growth, and Regional Campaigns across geographies. Build the frameworks, playbooks, and measurement models that the broader campaigns organization will use to plan and execute at scale, evolving today's approaches into a more repeatable system designed for global reach. Own the strategic direction for GitLab's global upsell and expansion campaign portfolio, using it as the flagship proof point for the evolved operating model. Partner with Product Growth, Product Marketing, Sales, and Revenue leadership to shape expansion strategy upstream, influencing packaging, pricing motions, and go-to-market sequencing. Partner with Regional Campaigns, Localization, and international GTM leaders to ensure global campaigns are designed for regional activation, with the right adaptability built in for AMER, EMEA, APAC, and LATAM markets. Lead high-visibility integrated campaigns that span multiple product tiers, audiences, and geographies, including new motions where goals and success criteria still need to be defined. Own the analytics, experimentation, and budget strategy for expansion campaigns, including attribution, incrementality testing, funnel diagnostics, and the investment decisions that determine where campaign dollars drive the highest return. Set the bar for technical and strategic quality across the team, mentoring Senior and Lead campaign managers and raising the overall capability of the function. Represent Global Campaigns in executive forums, translating performance into clear business narratives and aligning leaders on expansion priorities across regions.