Senior Field Marketing Manager - Regional Events

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams. Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers. What's the opportunity? Fin is looking for a Senior Field Marketing Manager, Regional Events to own and scale our portfolio of curated and third-party programs in North America. This role is critical to building meaningful, high-impact touchpoints with prospects and customers, turning regional experiences into measurable pipeline and revenue. You’ll lead the strategy and execution of roadshows, sponsored events, virtual programs, executive dinners, and hospitality experiences. Working closely with Sales, Marketing, Product, and GTM partners, you’ll design programs that not only generate early-stage pipeline but also accelerate deals and help close business. This is a highly strategic, cross-functional role for someone who knows how to balance creativity with performance and who thrives on building programs that deliver real business outcomes. What will I be doing? - Own regional event strategy: Plan and execute a portfolio of curated and third-party events, including roadshows, sponsored programs, virtual events, executive dinners, and hospitality experiences - Own executive engagement strategy: Develop and execute a portfolio of executive marketing programs focused on engaging senior decision makers at target accounts - Create high-touch 1:1 and 1:few experiences: Design curated programs that foster relationship-building, strategic conversations, and deeper customer engagement - Drive pipeline generation and acceleration: Build programs that create net-new opportunities while also influencing and accelerating active deals - Partner closely with Sales: Align with regional sales leaders to identify target accounts, define goals, and ensure strong pre- and post-event follow-up - Design high-impact experiences: Develop engaging, tailored event formats that resonate with target audiences and create meaningful connections - Manage third-party partnerships: Evaluate, negotiate, and manage sponsored event opportunities to maximize ROI - Develop account-focused programs: Collaborate with GTM teams to support account-based marketing (ABM) initiatives through curated experiences - Own performance measurement: Define KPIs, track results, and report on pipeline, influence, and revenue impact - Build scalable processes: Create repeatable frameworks and playbooks for regional event execution and optimization - Collaborate cross-functionally: Work closely with Brand, Growth, Product Marketing, and Customer teams to ensure consistent messaging and strong execution What skills do I need? - 6+ years of experience in field marketing, event marketing, or demand generation in a B2B SaaS environment - Proven track record of driving pipeline generation and influencing revenue through events and field programs - Experience executing both curated (owned) and third-party (sponsored) events - Strong understanding of how to engage accounts across the funnel, from early-stage awareness to late-stage deal acceleration - Excellent stakeholder management skills, with experience partnering closely with Sales and cross-functional teams - Strategic mindset with the ability to connect program execution to broader business goals - Strong project management and organizational skills, with the ability to manage multiple programs simultaneously - Data-driven approach to measurement, reporting, and optimization - Experience with ABM strategies and targeting is a plus - Willingness to travel to support key regional events What success looks like - Regional event programs consistently generate high-quality pipeline and influence revenue - Strong alignment and trust with Sales and GTM partners - Events are thoughtfully designed, well-executed, and highly engaging for target audiences - Clear visibility into performance, with measurable impact on pipeline creation and deal acceleration - Scalable, repeatable frameworks are in place to grow regional programs efficiently Benefits We are a well-treate

6+ years of experience in field marketing, event marketing, or demand generation in a B2B SaaS environment. Proven track record of driving pipeline generation and influencing revenue through events and field programs. Experience executing both curated (owned) and third-party (sponsored) events. Strong understanding of how to engage accounts across the funnel, from early-stage awareness to late-stage deal acceleration. Excellent stakeholder management skills, with experience partnering closely with Sales and cross-functional teams. Strategic mindset with the ability to connect program execution to broader business goals. Strong project management and organizational skills, with the ability to manage multiple programs simultaneously. Data-driven approach to measurement, reporting, and optimization. Experience with ABM strategies and targeting is a plus. Willingness to travel to support key regional events.

Own regional event strategy: Plan and execute a portfolio of curated and third-party events, including roadshows, sponsored programs, virtual events, executive dinners, and hospitality experiences. Own executive engagement strategy: Develop and execute a portfolio of executive marketing programs focused on engaging senior decision makers at target accounts. Create high-touch 1:1 and 1:few experiences: Design curated programs that foster relationship-building, strategic conversations, and deeper customer engagement. Drive pipeline generation and acceleration: Build programs that create net-new opportunities while also influencing and accelerating active deals. Partner closely with Sales: Align with regional sales leaders to identify target accounts, define goals, and ensure strong pre- and post-event follow-up. Design high-impact experiences: Develop engaging, tailored event formats that resonate with target audiences and create meaningful connections. Manage third-party partnerships: Evaluate, negotiate, and manage sponsored event opportunities to maximize ROI. Develop account-focused programs: Collaborate with GTM teams to support account-based marketing (ABM) initiatives through curated experiences. Own performance measurement: Define KPIs, track results, and report on pipeline, influence, and revenue impact. Build scalable processes: Create repeatable frameworks and playbooks for regional event execution and optimization. Collaborate cross-functionally: Work closely with Brand, Growth, Product Marketing, and Customer teams to ensure consistent messaging and strong execution.