Marketing Manager, LATAM

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. We are seeking a versatile marketing leader to manage our marketing engagement across Latin America. As our first local marketing person in the region, you will design and execute a comprehensive GTM strategy that accounts for the diversity of the LATAM landscape. You will be responsible for identifying high-growth clusters, navigating complex regulatory environments, and building a unified voice that resonates across multiple borders. Your work spans social, influencers, partner and event marketing. You will be a fulcrum of all the region's outbound activity. Location: São Paulo (plus a few weeks in HQ for an extended orientation) You Will: - Holistic Regional Strategy: Design a scalable marketing framework that can be adapted for Tier 1 markets (high volume) and Tier 2/3 markets (high growth). - Trilingual Content Ecosystem: Oversee the "transcreation" of all marketing assets, ensuring the brand speaks Spanish and Brazilian Portuguese with native-level nuance. - Agile GTM Execution: Lead product launches across the region, prioritizing markets based on data, barrier to entry, and product-market fit. - Cross-Border Community & Influencer Growth: Leverage the region’s high social media penetration to build a loyal community through influencer partnerships and localized social channels (WhatsApp, Instagram, TikTok). - Policy & Comms Collaboration: Work closely with legal and policy teams to navigate the varied regulatory landscapes of the region, ensuring brand safety and compliance. - Event Strategy: Identify and secure a presence at the most influential regional conferences and trade shows to establish industry authority. You Have: - 8+ years of marketing experience with a deep, pan-regional focus across Latin America. - Independent drive with proven ability to operate within a strategic framework while driving outcomes with less day to day oversight. - Native or bilingual proficiency in Spanish and Portuguese, plus English. This is non-negotiable for regional oversight. - Broad Market Knowledge: Experience managing marketing efforts in diverse environments, from audience demographics to policy nuances to varied audience perception to economics. - 5+ years in Consumer Tech: Deep understanding of the LATAM consumer journey, specifically mobile-first behaviors and local trust barriers. - Strategic Influence: Proven ability to advocate for regional needs (budget, product features, localizations) at a US-based HQ. - Data-Driven Scrappiness: Ability to drive growth in "low-data" environments by being resourceful and hands-on. Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted). Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process. For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.

8+ years of marketing experience with a deep, pan-regional focus across Latin America. Independent drive with proven ability to operate within a strategic framework while driving outcomes with less day to day oversight. Native or bilingual proficiency in Spanish and Portuguese, plus English. Broad Market Knowledge across diverse environments, from audience demographics to policy nuances. 5+ years in Consumer Tech with understanding of LATAM consumer journey, mobile-first behaviors, and local trust barriers. Strategic Influence to advocate for regional needs at a US-based HQ. Data-Driven Scrappiness to drive growth in low-data environments.

Design a scalable marketing framework for LATAM that can be adapted for Tier 1 and Tier 2/3 markets. Oversee transcreation of marketing assets to Spanish and Brazilian Portuguese. Lead product launches across the region with data-driven market prioritization. Build influencer partnerships and localized social channels (WhatsApp, Instagram, TikTok) to grow a regional community. Collaborate with legal and policy teams to navigate regulatory landscapes and ensure brand safety and compliance. Identify and secure regional conferences and trade shows to establish industry authority.