Design Director, Visual Systems

Who We Are OKX is one of the world's leading crypto platforms — a regulated exchange, a self-custody wallet, and a growing ecosystem of decentralized applications used by millions globally. We move fast, ship constantly, and operate across trading, DeFi, payments, and social products — each with distinct users and design challenges. Our design organization is in the middle of a meaningful transformation: raising craft standards, building tighter brand-to-product coherence, and embedding AI into how we work. We're backed by our core principles — We Before Me, Do the Right Thing, and Get Things Done — and we take those seriously in how we hire, build, and ship. About the Opportunity We're looking for a Design Director of Visual Systems to own the visual language, creative quality, and brand coherence of OKX's product experiences. The core mandate: build and scale the visual infrastructure that ensures brand intent translates into what users actually see in the product. OKX has strong Brand and Product Design teams — and the opportunity now is to bring them closer together through shared visual infrastructure. We need someone who can build that connective layer: shared visual systems, shared language, and a creative infrastructure that ensures brand strategy is embedded into every screen from the start. You'll lead and grow a global team of visual designers, set art direction across product and campaign work, and define the visual systems and frameworks that let us scale quality without scaling headcount linearly. Why This Role Is Interesting You'd be joining at a moment where OKX is investing heavily in design infrastructure as a competitive advantage. You won't just be making things look good — you'll be building the foundational visual layer that determines how products are constructed. The products span trading, DeFi, wallet, payments, and social — each with millions of users and distinct design challenges. The brand is ambitious and growing. The team is global. And the company is actively building AI into its design workflows, which means you'll have room to experiment with how visual output is produced and systematized, not just what it looks like. This isn't a maintenance role. It's a build role — you're creating the visual systems layer from the ground up. What You’ll Be Doing - Build the visual systems layer. Define and maintain the visual language that governs how OKX looks and feels — spanning illustration, motion, iconography, color, typography, and layout. Architect these as scalable, programmable systems that integrate with the broader Design System and Content System, not as one-off assets. - Bridge brand and product. Build a working model between Visual Systems and the Brand Design organization — one based on co-creation, not handoffs. Translate brand direction from go-to-market campaigns into in-app experiences, so users encounter one coherent visual identity from landing page to core product flow. - Set creative direction. Bring a strong, opinionated point of view on art direction, design rationale, and visual storytelling. Own the creative bar for product and campaign work. Ensure the visual systems you build encode this point of view so quality scales beyond your direct involvement. - Lead and grow the team. Mentor and develop visual designers across experience levels. Raise the standard from tactical asset production to systems-oriented, concept-driven design. Hire well. Create a culture of craft, critique, and creative ambition. - Build reusable creative infrastructure. Design scalable templates, token-driven visual frameworks, and component-level creative guidance that the team can deploy across evergreen campaigns, product launches, and growth experiments — reducing rework and increasing speed without sacrificing quality. What We Look For In You - 8+ years of experience in visual design, with a portfolio that demonstrates concept-driven work, art direction, and brand-led product design — not just execution. Experience building or contributing to visual systems, design languages, or brand-in-product frameworks is strongly valued. - Proven track record leading and developing a design team — hiring, mentoring, and raising the creative bar across the group. - Deep expertise in art direction with the ability to define and maintain a cohesive visual system across illustration, motion, iconography, and layout — and the systems thinking to make it scalable. - A background that blends agency and in-house product experience — you're equally comfortable in campaign mode and product mode. - Strong understanding of how brand strategy translates into product experiences, and the ability to architect visual systems that are both brand-compliant and technically scalable. - A systems thinker and strategic operator — you think in terms of tiered prioritization, reusable frameworks, tokens, and tradeoffs. You solve problems through infrastructure, not just more people.

8+ years of experience in visual design, with a portfolio that demonstrates concept-driven work, art direction, and brand-led product design — not just execution. Experience building or contributing to visual systems, design languages, or brand-in-product frameworks is strongly valued. Proven track record leading and developing a design team — hiring, mentoring, and raising the creative bar across the group. Deep expertise in art direction with the ability to define and maintain a cohesive visual system across illustration, motion, iconography, and layout — and the systems thinking to make it scalable. A background that blends agency and in-house product experience — you're equally comfortable in campaign mode and product mode. Strong understanding of how brand strategy translates into product experiences, and the ability to architect visual systems that are both brand-compliant and technically scalable. A systems thinker and strategic operator — you think in terms of tiered prioritization, reusable frameworks, tokens, and tradeoffs. You solve problems through infrastructure, not just more people.

Build the visual systems layer. Define and maintain the visual language that governs how OKX looks and feels — spanning illustration, motion, iconography, color, typography, and layout. Architect these as scalable, programmable systems that integrate with the broader Design System and Content System, not as one-off assets. Bridge brand and product. Build a working model between Visual Systems and the Brand Design organization — one based on co-creation, not handoffs. Translate brand direction from go-to-market campaigns into in-app experiences, so users encounter one coherent visual identity from landing page to core product flow. Set creative direction. Bring a strong, opinionated point of view on art direction, design rationale, and visual storytelling. Own the creative bar for product and campaign work. Ensure the visual systems you build encode this point of view so quality scales beyond your direct involvement. Lead and grow the team. Mentor and develop visual designers across experience levels. Raise the standard from tactical asset production to systems-oriented, concept-driven design. Hire well. Create a culture of craft, critique, and creative ambition. Build reusable creative infrastructure. Design scalable templates, token-driven visual frameworks, and component-level creative guidance that the team can deploy across evergreen campaigns, product launches, and growth experiments — reducing rework and increasing speed without sacrificing quality.