Principal Competitive Intelligence - Search - Product Marketing

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. What Is The Role : Elastic is seeking a Principal Competitive Intelligence Manager to join its Product Marketing organization, focusing on Search. This role is pivotal in analyzing the competitive landscape and providing actionable insights to enhance go-to-market strategies. The successful candidate will collaborate with various teams to position Elastic's offerings effectively against competitors, ensuring the organization remains competitive in a dynamic market. The ideal candidate brings a strong mix of technical, business and communication ability, particularly in the Search market. You have a deep understanding of Search solutions including the users and buyers of those products. You thrive in ambiguity, think critically, and can dive deep to deliver valuable insights. You excel at communicating across levels, from technical experts to senior executives, and are skilled at turning data into impactful messaging for different audiences. What You Will Be Doing : - Build and implement an effective competitive intelligence program for Search, including in-depth analysis of competitors' products, services, pricing, packaging, marketing strategies and financial performance. - Create clear, compelling, fact-based internal and external enablement materials - battlecards, bulletins, training, comparisons for blogs/websites - that tells the story behind Elastic product and technology differentiation, creating sales and solution engineering confidence. - Track, analyze, and communicate competitive developments, providing timely responses to market changes and competitor actions. - Develop and deliver compelling proof points and external blogs and web pages to communicate competitive differentiation. - Collaborate on the Win/Loss program, participating in W/L interviews and analyzing data to advise sales strategies and product decisions. - Maintain a deep understanding of the search market, including market trends, competitive dynamics and SWOT evaluations. - Effectively collaborate with product marketing, product management, and sales to craft competitive positioning strategies for new products and features. - Participate in industry events to monitor trends and advise on competitive shifts. What You Bring : - Understanding of the Search market, key players, technologies and trends. - Proven success in roles such as sales engineering, technical marketing, or competitive analysis, within the search industry. - Strong technical and analytical skills to assess competitive solutions, features and strategies and propose effective responses. - Experience translating technical features into compelling business value for diverse audiences. - Ability to build relationships and work optimally with teams across the company, including sales, marketing, engineering, and leadership. - Excellent communication skills—verbal, written, and visual—to share competitive insights and strategies effectively. - Background in engineering, computer science, or equivalent experience is helpful but not required. Compensation for this role is in the form of base salary. This role does not have a variable compensation component. The typical starting salary range for new hires in this role is listed below. These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future. An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched Registered Retirement Savings Plan (RRSP) with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being. The typical starting salary range for this role is: $

Understanding of the Search market, key players, technologies and trends. Proven success in roles such as sales engineering, technical marketing, or competitive analysis within the search industry. Strong technical and analytical skills to assess competitive solutions, features and strategies and propose effective responses. Experience translating technical features into compelling business value for diverse audiences. Ability to build relationships and work across teams including sales, marketing, engineering, and leadership. Excellent communication skills—verbal, written, and visual—to share competitive insights and strategies effectively. Background in engineering, computer science, or equivalent experience is helpful but not required.

Build and implement an effective competitive intelligence program for Search, including in-depth analysis of competitors' products, services, pricing, packaging, marketing strategies and financial performance. Create clear, compelling, fact-based internal and external enablement materials - battlecards, bulletins, training, comparisons for blogs/websites - that tells the story behind Elastic product and technology differentiation, creating sales and solution engineering confidence. Track, analyze, and communicate competitive developments, providing timely responses to market changes and competitor actions. Develop and deliver compelling proof points and external blogs and web pages to communicate competitive differentiation. Collaborate on the Win/Loss program, participating in W/L interviews and analyzing data to advise sales strategies and product decisions. Maintain a deep understanding of the search market, including market trends, competitive dynamics and SWOT evaluations. Effectively collaborate with product marketing, product management, and sales to craft competitive positioning strategies for new products and features. Participate in industry events to monitor trends and advise on competitive shifts.