Manager, Marketing and Content

Manager, Marketing and Content (13808) At One&Only, we exist to create joy for our guests through anticipation, creativity, precision, empathy and warmth. We tailor every aspect of our guests’ stay to bring their dreams and desires to life. With an atmosphere that’s chic but wonderfully unstuffy™, and a team who are meticulous but warm, we seek to exceed our guests’ expectations at every possible turn. Amidst fragrant pines and glistening peaks, One&Only Moonlight Basin is a glamorous return to simplicity. Fill days cascading down cool waters, unearthing the magic of Yellowstone National park, skiing on world renowned slopes and retreating to floating evergreen spaces. With abundant knowledge and generosity, we anticipate our guest’s every need and surpass expectations. Whether we are designing the perfect family day out or arranging a romantic private dinner, we approach everything with imagination to spark a sense of playfulness, discovery and adventure. This is not simply our job, it’s our passion. *This position can be located out of Bozeman or Big Sky, MT. Job Summary The Marketing Manager will collaborate closely with the Director of Marketing & Communications to oversee One&Only Moonlight Basin’s branded and property-specific marketing initiatives. This includes, but is not limited to, strategic campaign development aimed at enhancing awareness and driving bookings across owned and paid channels; media planning and buying for digital, print, and social advertising; content creation and storytelling for multi-channel distribution (website, email marketing, collateral, social media); e-commerce activations; and the development of sales and marketing materials as well as guest-facing branding for the resort.   The Marketing Manager will play a key role in showcasing the products and expanding the One&Only Moonlight Basin brand. They will ensure adherence to One&Only’s global brand standards across all touchpoints and channels, including photography and video, collateral design, copywriting, and on-property activations. Additionally, they will support the Director of Marketing & Communications across all initiatives, ensuring that tasks are executed to the highest standard and within designated timelines.   We are seeking an accomplished and charismatic marketing manager who is excited to take on these responsibilities and more. The ideal candidate will have a proven track record in developing and executing marketing campaigns, and pre-openings, with a balance of skills in both daily marketing activities and long-term strategic planning. They should thrive under tight deadlines and be responsive to the company’s evolving needs.   Key Duties & Responsibilities B2C and B2B Marketing and Communications Campaigns: - Collaborate with the Directors of Marketing & Communications on all marketing and communications initiatives - Develop and implement multichannel B2C and B2B campaigns throughout the customer lifecycle, ensuring consistent messaging across all platforms. Identify target audiences and create marketing strategies with clear objectives tailored to various channels, seasons, and segments - Work closely with the Director of Marketing & Communications to manage B2C and B2B activations from ideation to execution, leveraging internal resources and fostering teamwork - Develop creative briefs and provide direction for advertising and guest-facing communications, including print, digital, and video content - Work alongside the Global Commercial Team to strategize digital marketing efforts, including web, SEO/SEM, email, social media, and digital advertising - Execute local campaigns in addition to international initiatives to increase footfall to the Spa and F&B outlets - Collaborate with the Director of Marketing & Communications and Global Commercial Team to monitor campaign performance and analyze metrics across all channels - Review analytics and adjust campaign strategies as needed   Content Creation and Storytelling: - Generate ideas and develop ongoing content for emails, social media, press releases, and other digital platforms - Maintain the resort's master content calendar to drive monthly storytelling across all B2C channels, including the website, email marketing, and social media - Collaborate with operational teams to create promotional timelines and materials for events and activations in Spa, F&B, Activities, Rooms, and Destination - Partner with the Director of Marketing & Communications and Global Commercial Team to plan and execute resort photo and video shoots, ensuring assets are widely shared and uploaded to the central system - Adapt content for various marketing and communication channels, including social media, email, website, and print - Manage content updates for customer and internal communications and channels   Collateral and Design: - Collaborate with the team to create and design sales and