Data Scientist, Marketing

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! We're looking for a Marketing Data Scientist to join Figma's Data Science team and help drive how we measure, optimize, and scale our marketing investments across the customer journey. In this role, you'll work closely with Paid Marketing, Lifecycle Marketing, Demand Generation, and Growth teams to develop measurement frameworks, improve targeting and segmentation, evaluate marketing effectiveness, and uncover insights that drive business growth. This role sits at the intersection of analytics, experimentation, and strategy. You'll work with marketing leaders to answer some of Figma's most important growth questions, including how we acquire and engage customers efficiently, which marketing investments drive incremental business impact, and how we can improve the effectiveness of our marketing programs at scale. This is a unique opportunity to shape the future of marketing measurement at Figma. You'll help build best-in-class capabilities across attribution, incrementality, experimentation, forecasting, and marketing mix modeling, while partnering with stakeholders across Marketing, Finance, Product, and Research to influence high-impact decisions and accelerate growth. What you'll do at Figma: - Develop and own end-to-end measurement frameworks and attribution models to evaluate the effectiveness of Figma's marketing investments across the full funnel, channels, and regions. - Partner with stakeholders across Brand Marketing, Email, Lifecycle, Demand Gen and Research teams to define success metrics, uncover insights, and drive data-informed decision making. - Develop and apply statistical and machine learning models to solve key marketing challenges, including audience targeting, creative effectiveness, customer engagement, and campaign performance measurement. - Assess the incremental impact of marketing investments across channels to inform budget allocation and growth strategies. - Build dashboards, reporting frameworks, and analytical tools that help stakeholders understand brand performance and business impact. - Translate complex analyses into clear recommendations for marketing leaders and executive stakeholders. - Drive foundational improvements in data quality, measurement infrastructure, and reporting capabilities across the marketing organization. - Identify new opportunities to improve marketing effectiveness and influence strategic planning through data-driven insights. We'd love to hear from you if you have: - 5+ years of experience in Data Science, Marketing Analytics, or a related analytical role, supporting Marketing teams and measuring large-scale investments. - Strong foundation in statistics, experimentation, causal inference, and working with survey or qualitative research data. - Advanced proficiency in SQL and experience using Python, R, or similar tools to conduct analysis and build scalable measurement solutions. - Demonstrated ability to communicate complex analyses clearly to senior non-technical stakeholders, with a track record of influencing decisions in cross-functional environments. While it's not required, it's an added plus if you also have: - Experience with marketing mix modeling (MMM), multi-touch attribution, or incrementality testing. - Familiarity with data visualization tools such as Tableau, Looker, or similar. Pay Transparency Disclosure If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below. Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information. Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell pho

5+ years of experience in Data Science, Marketing Analytics, or a related analytical role, supporting Marketing teams and measuring large-scale investments. Strong foundation in statistics, experimentation, causal inference, and working with survey or qualitative research data. Advanced proficiency in SQL and experience using Python, R, or similar tools to conduct analysis and build scalable measurement solutions. Demonstrated ability to communicate complex analyses clearly to senior non-technical stakeholders, with a track record of influencing decisions in cross-functional environments. Preferred: experience with marketing mix modeling (MMM), multi-touch attribution, or incrementality testing; familiarity with data visualization tools such as Tableau, Looker, or similar.

Develop and own end-to-end measurement frameworks and attribution models to evaluate the effectiveness of Figma's marketing investments across the full funnel, channels, and regions. Partner with stakeholders across Brand Marketing, Email, Lifecycle, Demand Gen and Research teams to define success metrics, uncover insights, and drive data-informed decision making. Develop and apply statistical and machine learning models to solve key marketing challenges, including audience targeting, creative effectiveness, customer engagement, and campaign performance measurement. Assess the incremental impact of marketing investments across channels to inform budget allocation and growth strategies. Build dashboards, reporting frameworks, and analytical tools that help stakeholders understand brand performance and business impact. Translate complex analyses into clear recommendations for marketing leaders and executive stakeholders. Drive foundational improvements in data quality, measurement infrastructure, and reporting capabilities across the marketing organization. Identify new opportunities to improve marketing effectiveness and influence strategic planning through data-driven insights.