Senior Product Marketing Manager, ZIA

About Zscaler Zscaler accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure. As an AI-forward enterprise, we are constantly pushing the envelope, leveraging the world’s largest security data lake to power our cloud-native Zero Trust Exchange platform. This innovation protects our customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Here, impact in your role matters more than title and trust is built on results. We say, impact over activity. We seek innovators who actively use AI to amplify their impact and who thrive in an environment where we leverage intelligent systems to stay ahead of evolving threats. We believe in transparency and value constructive, honest debate—we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership, and accountability. We value high-impact, high-accountability with a sense of urgency where you’re enabled to do your best work and embrace your potential. If you’re driven by purpose, thrive on solving complex challenges, and want to be part of the team that’s helping to secure the AI age, we invite you to bring your talents to Zscaler and help shape the future of cybersecurity. Role We are looking for a Sr. Product Marketing Manager to join our team. This is a San Jose, CA role, reporting to the Director, Product Marketing for the ZIA team in the ZIA Team department. In this role, you will be a key driver in sharing our story in compelling and expressive ways. You will collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, support partnerships, and drive home big wins for the world’s cloud security leader and our customers worldwide. What you’ll do (Role Expectations) - Go-To-Market Strategy: Develop and execute the GTM strategy encompassing positioning, packaging, marketing campaign tactics, pipeline generation, and solutions selling - Messaging & Content: Create compelling product collateral and messaging that addresses customer challenges and drives solutions adoption - Product Management Collaboration: Work closely with product management to synthesize technical outputs into clear, impactful value propositions - Product Launches: Plan and coordinate with cross-functional teams to launch new products and releases successfully - Sales Enablement: Support customer-facing teams with sales tools, messaging, training materials, and collaboration on corporate and field marketing campaigns Who You Are (Success Profile) - You thrive in ambiguity. You're comfortable building the path as you walk it. You thrive in a dynamic environment, seeing ambiguity not as a hindrance, but as the raw material to build something meaningful. - You act like an owner. Your passion for the mission fuels your bias for action. You operate with integrity because you genuinely care about the outcome. True ownership involves leveraging dynamic range: the ability to navigate seamlessly between high-level strategy and hands-on execution. - You are a problem-solver. You love running towards the challenges because you are laser-focused on finding the solution, knowing that solving the hard problems delivers the biggest impact. - You are a high-trust collaborator. You are ambitious for the team, not just yourself. You embrace our challenge culture by giving and receiving ongoing feedback—knowing that candor delivered with clarity and respect is the truest form of teamwork and the fastest way to earn trust. - You are a learner. You have a true growth mindset and are obsessed with your own development, actively seeking feedback to become a better partner and a stronger teammate. You love what you do and you do it with purpose. What We’re Looking for (Minimum Qualifications) - Foundational understanding of AI/ML technologies and experience leveraging, securing, or positioning AI-driven solutions to optimize outcomes within your functional domain - Experience: 7+ years of experience in enterprise product marketing, cybersecurity, SaaS, or Security Operations - Content Creation & Communication: Proven ability to create high-impact messaging and marketing collateral with strong presentation skills and experience building compelling slide decks - Domain Expertise: Specialized knowledge in network security, cloud architecture, or related technical areas - Education: BS/MS degree or equivalent in a STEM field What Will Make You Stand Out (Preferred Qualifications) - Experience crafting product marketing narratives and GTM strategies for AI-powered security solutions or LLM-driven features - Deep understanding of enterprise security trends, security operations challenges, and managed security servi