# Head of Marketing — stc pay Bahrain

Canonical: https://jobxdubai.com/jobs/li-4479504795-head-of-marketing
Location: Manama, Bahrain
Type: full_time · Level: lead
Monthly salary: AED 58,440 to 87,660 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-10-14
Apply: https://www.linkedin.com/jobs/view/head-of-marketing-at-stc-pay-bahrain-4479504795?_l=en

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## Description

Job Objective:

Own brand, demand generation, lifecycle marketing, customer journeys, NPS, segmentation, customer insight, campaign ROI and acquisition cost efficiency.

Job Specifications:

Strategy and leadership

• Set the marketing strategy and annual plan, aligned with company revenue and growth targets.

• Own the marketing budget and allocate spend across channels by CAC, payback and LTV.

• Build, hire and develop a high-performing team; manage agencies and freelancers.

• Act as the marketing voice on the leadership team and report results to the board.

Growth and acquisition

• Run full-funnel acquisition across paid search, paid social, affiliates, partnerships, referral and app store.

• Own funnel metrics from first touch to activation, first transaction and retention.

• Build lifecycle and CRM programs (email, push, in-app) that lift activation, engagement and cross-sell.

• Run a disciplined test-and-learn program with clear hypotheses and attribution.

Brand, positioning and communications

• Define positioning, messaging and brand identity that make stc pay Bahrain trusted and distinct in a crowded market.

• Lead PR, thought leadership, social and community, including launches and crisis communications.

• Oversee content and SEO that educates customers on financial topics and drives organic growth.

Product marketing

• Partner with Product to take new features and products to market: research, pricing input, launch plans and sales enablement.

• Develop customer insight through research, segmentation and competitive analysis.

Compliance and risk

• Ensure all campaigns meet financial promotion rules, consumer protection and data privacy requirements, working closely with Legal and Compliance.

• Put in place approval workflows so speed never comes at the cost of regulatory risk.

Qualification & Experience:

• 10+ years in marketing, including 4+ years leading teams, ideally in fintech, banking, payments or another regulated consumer or B2B tech business.

• Hands-on command of performance marketing, lifecycle/CRM and marketing analytics (attribution, cohort analysis, A/B testing).

• Bachelor's degree in Marketing, Business or a related field; MBA a plus.

• Fluency in Arabic & English

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## Requirements

10+ years in marketing, including 4+ years leading teams, ideally in fintech, banking, payments or another regulated consumer or B2B tech business. Hands-on command of performance marketing, lifecycle/CRM and marketing analytics (attribution, cohort analysis, A/B testing). Bachelor's degree in Marketing, Business or a related field; MBA a plus. Fluency in Arabic & English

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