# HORECA Sales Executive — Hire Fellows

Canonical: https://jobxdubai.com/jobs/li-4475379448-horeca-sales-executive
Location: Riyadh, Saudi Arabia
Type: full_time · Level: mid
Monthly salary: AED 5,880 to 8,820 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-10-04
Apply: https://www.linkedin.com/jobs/view/horeca-sales-executive-at-hire-fellows-4475379448?_l=en

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## Description

You will be responsible for growing a fast-growing consumer brand's presence across the HORECA and lifestyle channels by securing new restaurant, café, hotel, and hospitality accounts. This role focuses on building a strong prospect pipeline, winning new listings, managing commercial negotiations, and growing existing accounts through consistent reorders and range expansion. The ideal candidate is commercially driven, relationship-focused, and comfortable working in a hands-on, on-ground sales environment.

Key Responsibilities

• New business: Identify, approach, and secure new HORECA accounts including restaurants, cafés, hotels, coworking spaces, gyms, Pilates studios, and similar venues

• Prospecting & pipeline: Build and manage a structured prospect pipeline, with a focus on systematically targeting venues that currently carry competitor brands

• Account onboarding: Manage the full sales process from sampling and product presentation through commercial negotiation, listing, and account onboarding

• Account growth: Grow existing accounts through increased reorder frequency, range expansion, and strong relationship management

• HORECA activations: Lead and execute relevant tastings, events, sampling activities, and brand partnerships in collaboration with the marketing team

• Sales tracking: Track outreach, listings, reorders, account growth, and pipeline progress, providing regular updates to management

Requirements

• 3-5 years of experience in HORECA/F&B sales

• Experience selling beverages is a strong advantage

• Strong network and understanding of the HORECA market

• Proven experience in prospecting, account acquisition, and commercial negotiations

• Strong relationship-building and communication skills

• Fluent in Arabic and English

• Valid driving licence and own car

• Comfortable with frequent field visits and on-ground sales

• Highly proactive, organized, and target-driven

• Hands-on approach with the ability to work independently

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## Requirements

3-5 years of experience in HORECA/F&B sales; Experience selling beverages is a strong advantage; Strong network and understanding of the HORECA market; Proven experience in prospecting, account acquisition, and commercial negotiations; Strong relationship-building and communication skills; Fluent in Arabic and English; Valid driving licence and own car; Comfortable with frequent field visits and on-ground sales; Highly proactive, organized, and target-driven; Hands-on approach with the ability to work independently

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