# Digital Marketing Specialist - Freelance - Short term — Confidential Careers

Canonical: https://jobxdubai.com/jobs/li-4475204126-digital-marketing-specialist-freelance-short-term
Location: Abu Dhabi, UAE
Type: freelance · Level: lead
Monthly salary: AED 15,000 to 20,000 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-10-09
Apply: https://www.linkedin.com/jobs/view/digital-marketing-specialist-freelance-short-term-at-confidential-careers-4475204126?_l=en

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## Description

Job Purpose

• The Digital Marketing Lead supports the Digital Marketing Section Head in implementing and delivering the organisation’s digital marketing strategy across all digital verticals. The role has a strong executional and project leadership focus, with particular emphasis on influencer and celebrity management, photography and videography production, campaign and paid media management, and cross-channel digital delivery.

• The role ensures that digital initiatives are delivered to a high standard, aligned with the organisation’s brand, narrative, policies and KPIs, while supporting continuous optimisation, innovation and collaboration across the wider Marketing and Communications team.

Responsibilities

• Influencer and Celebrity Management: Manage influencers and celebrities via appointed agencies, ensuring brand alignment, compliance, campaign delivery, and performance reporting

• Photography, Videography and Production Management: Lead end-to-end production of photo and video assets, manage suppliers, ensure quality delivery, and oversee digital asset governance across the organisation

• Digital Paid Media: Support paid media strategy and execution with agencies, including briefing, optimisation, budget pacing, performance tracking, and reporting

• Campaign Management: Lead end-to-end digital campaign delivery across owned, paid, and earned channels, coordinating stakeholders, optimising performance, and contributing to insights and reporting

• Social Media: Support social media strategy, daily operations, content governance, creative development, performance review, and optimisation across platforms

• Website and App Content Optimisation: Support content optimisation and updates across website and app based on performance data, user behavior, and campaign needs

• CRM and Digital Engagement: Support CRM planning and execution, including audience-led campaigns and bilingual email content development

• Digital Signage and Surveys: Support digital signage content and digital survey creation, deployment, and analysis

• Reporting: Contribute to cross-channel digital marketing reporting, insights dashboards, and reporting platform development

• Additional and Innovation-Focused Responsibilities: Support digital innovation initiatives, pilot projects, workflow optimisation, and the use of AI tools in line with the organisation’s digital roadmap

• Administrative and Management Responsibilities: Support RFPs, agency onboarding, budget and KPI tracking, timelines, approvals, documentation, and governance processes

Required Qualifications and Experience

• Bachelor’s degree in Marketing, Digital Marketing, Communications or a related field

• Minimum of 5 to 7 years of experience in digital marketing, preferably within museums, cultural and tourism

• Proven experience working with agencies and managing multiple digital workstreams simultaneously

• Experience supporting campaigns, content production and paid media delivery

• Experience in influencer and celebrity management

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