# Digital Marketing Specialist — Masterpiece Property

Canonical: https://jobxdubai.com/jobs/li-4473140612-digital-marketing-specialist
Location: Abu Dhabi, UAE
Type: full_time · Level: mid
Monthly salary: AED 12,000 to 18,000 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-10-02
Apply: https://www.linkedin.com/jobs/view/digital-marketing-specialist-at-masterpiece-property-4473140612?_l=en

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## Description

Role Summary

We are looking for a hands-on Digital Marketing Specialist who can independently manage paid campaigns while understanding the technical infrastructure behind lead generation. The role connects advertising platforms, WhatsApp Business, tracking tools, websites/landing pages, and CRM systems to ensure leads are generated, tracked, delivered, and measured correctly.

Key Responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.

• Plan, launch, manage, and optimize Google Ads campaigns, including Search and Performance Max.

• Manage lead-generation performance with focus on lead quality, CPL, conversion rate, and ROI.

• Manage Meta Business Portfolio / Business Suite, ad accounts, pages, Pixels, permissions, and related digital assets.

• Maintain a strong technical understanding of CRM integrations and the flow of leads from Meta, Google, websites, landing pages, portals, and other sources into the CRM.

• Work with the CRM Administrator on lead routing, source tracking, integrations, automations, and data-flow issues.

• Manage and troubleshoot WhatsApp Business Platform/API, templates, broadcast workflows, permissions, and platform compliance.

• Apply WhatsApp and Meta policies and best practices to reduce avoidable account restrictions and business disruption.

• Implement and troubleshoot Meta Pixel, Conversion API (CAPI), Google Tag Manager (GTM), GA4, and conversion tracking.

• Monitor integrations between advertising platforms, landing pages, WhatsApp, and CRM systems; identify where lead delivery or tracking breaks.

• Maintain proper company ownership, access controls, permissions, recovery methods, and security for digital assets.

• Prepare clear performance reporting covering spend, leads, CPL, lead quality, conversion, and source attribution.

• Coordinate with technical, CRM, web, or agency resources when development support is required.

Required Experience & Skills

• 3–5 years of hands-on digital marketing / performance marketing experience.

• Strong practical experience with Meta Ads Manager and Google Ads.

• In-depth understanding of Meta Business Portfolio / Business Suite and digital asset permissions.

• In-depth understanding of CRM integrations, lead flow, lead routing, and source attribution.

• In-depth understanding of WhatsApp Business Platform/API, templates, broadcast communication, and Meta policies.

• Good working knowledge of Meta Pixel, CAPI, GA4, and GTM.

• Working understanding of APIs, webhooks, and third-party integrations; coding is not required.

• Ability to troubleshoot lead-delivery, tracking, account-access, and integration issues.

• Experience in high-volume lead-generation businesses. Real estate brokerage experience is strongly preferred.

• Execution-focused and comfortable working hands-on without relying on a large team.

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## Requirements

3–5 years of hands-on digital marketing / performance marketing experience. Strong practical experience with Meta Ads Manager and Google Ads. In-depth understanding of Meta Business Portfolio / Business Suite and digital asset permissions. In-depth understanding of CRM integrations, lead flow, lead routing, and source attribution. In-depth understanding of WhatsApp Business Platform/API, templates, broadcast communication, and Meta policies. Good working knowledge of Meta Pixel, CAPI, GA4, and GTM. Working understanding of APIs, webhooks, and third-party integrations; coding is not required. Ability to troubleshoot lead-delivery, tracking, account-access, and integration issues. Experience in high-volume lead-generation businesses. Real estate brokerage experience is strongly preferred. Execution-focused and comfortable working hands-on without relying on a large team.

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