# Head of Social — GEN PLUS Group

Canonical: https://jobxdubai.com/jobs/li-4472753065-head-of-social
Location: Riyadh, Saudi Arabia
Type: full_time · Level: senior
Monthly salary: AED 29,400 to 58,800 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-09-28
Apply: https://www.linkedin.com/jobs/view/head-of-social-at-gen-plus-group-4472753065?_l=en

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## Description

About Us

The Gen Plus Group is a vibrant global collective of agencies reshaping industry norms with a commitment to surpassing expectations. Rooted in the ‘Plus' philosophy, we go beyond the ordinary to create meaningful connections that transcend transactions. Our ecosystem unites PRM, NaF+, SPANDY, and THEM AGAIN under one collaborative banner, supported by GEN+ — a team of over 3,000 experts across 60+ nationalities. Together, we deliver impactful outcomes for brands, businesses, and people globally through creativity, innovation, and integration.

As the Head of Social Media, you're the go-to person for strategic leadership and advice at the agency serving as a trusted counsellor and consultant for both internal teams and external clients. Your responsibilities will encompass a wide range of tasks aimed at developing and executing well-conceptualized social media programs.

What will be your responsibilities?

• Provide senior-level strategic counsel to clients and internal teams, elevating thinking and fostering a culture of innovation, problem-solving, and integrated communications excellence

• Lead the development of integrated Social, PR, and Influencer strategies that align with business objectives, brand positioning, media narratives, and audience insights

• Drive the creation and execution of breakthrough social, PR, and influencer-led campaigns and activations that strengthen brand relevance, cultural resonance, and earned media impact

• Build and nurture strong relationships with media, influencers, and key opinion leaders to amplify brand stories and enhance credibility across earned and owned platforms

• Develop and oversee influencer identification, engagement, contracting, and performance management to ensure authentic partnerships that drive measurable impact

• Shape compelling brand narratives and storytelling frameworks that translate seamlessly across social media, press coverage, thought leadership, and influencer collaborations

• Build and grow engaged brand communities through purposeful content, platform-specific strategies, media engagement, and meaningful audience interactions channels, contributing to the broader marketing and sales funnel

• Lead product launches, brand announcements, and reputation management initiatives in collaboration with PR and social teams to ensure cohesive market impact

• Ensure all content, press materials, influencer collaborations, and creative assets uphold brand standards while delivering compelling and consistent storytelling

• Guide the production of high-quality, shareable, and newsworthy content that reflects audience interests, media relevance, and platform behaviours

• Partner closely with creative, media, and client leadership teams to ensure integrated campaign alignment and strategic coherence

• Use data, media monitoring, and analytics to evaluate campaign performance across social, influencer, and PR initiatives, generating insights for continuous optimization

• Stay ahead of emerging trends, platform shifts, media landscapes, and influencer ecosystems to maintain a competitive edge and inform strategic direction

Requirements

•

• Fluency in Arabic and strong communication skills

• Bachelor's degree in Communications, Marketing, or related field

• 8+ years of social media experience, including team leadership

• Deep platform knowledge (Twitter, Facebook, Instagram, LinkedIn)

• Experience with social management tools

• Strong writing, storytelling, and organizational skills

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## Requirements

Fluency in Arabic and strong communication skills. Bachelor's degree in Communications, Marketing, or related field. 8+ years of social media experience, including team leadership. Deep platform knowledge (Twitter, Facebook, Instagram, LinkedIn). Experience with social management tools. Strong writing, storytelling, and organizational skills.

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