# Paid Ads Management: Digital Media - EcommercePerformance Marketing Executive (Meta + Google) for DTC Ecommerce Brand, UAE Based Preferred — Innovio

Canonical: https://jobxdubai.com/jobs/li-4472199022-paid-ads-management-digital-media-ecommerceperformance-marketing-executive-meta
Location: Dubai, UAE
Type: full_time · Level: mid
Monthly salary: AED 12,000 to 18,000 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-09-30
Apply: https://www.linkedin.com/jobs/view/paid-ads-management-digital-media-ecommerceperformance-marketing-executive-meta-%2B-google-for-dtc-ecommerce-brand-uae-based-preferred-at-innovio-4472199022?_l=en

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## Description

Description:

About Innovio

Innovio makes ergonomic laptop stands and workspace gear for people who work on the go. We're a lean DTC brand on Shopify selling across the UAE and US, with Saudi Arabia and the wider GCC next on our roadmap.

The Role

We're looking for a long-term, full-time Performance Marketing Executive to own our paid acquisition end to end: strategy, execution, creative direction, and reporting. This isn't a "run the ads and send a report" role. You'll be close to the numbers, the product, and the creative, and you'll know exactly why performance moved and what to do next.

UAE-based candidates are strongly preferred, as the UAE is our lead market and KSA is next.

We value consistency. We want someone who builds stable, well-structured accounts, respects the learning phase, and makes deliberate changes rather than constant restarts.

What you'll do

• Plan, launch, and optimise campaigns on Meta and Google (Search, Shopping, PMax, YouTube) with ROAS and margin as the north star

• Manage budgets across UAE, KSA, and US and make clear, data-backed calls on where to scale and where to pull back

• Lead new GCC market launches with localised targeting, messaging, and testing plans

• Write clear creative briefs for UGC creators, freelancers, and AI tools, and keep a steady weekly pipeline of fresh creative

• Run structured creative testing (hooks, angles, formats, offers) and turn results into the next round of briefs

• Work with the team on bundles, offers, and landing pages to improve AOV and conversion

• Track unit economics by product and market

• Keep Meta Pixel, Conversions API, and Google tracking accurate

• Share weekly performance updates with insights and next steps

• Support marketplace advertising as we expand onto Noon

What we're looking for

• 3+ years in performance marketing for ecommerce/DTC brands, ideally Shopify

• A proven track record of profitable ROAS, with real examples

• Strong hands-on experience in Meta Ads Manager and Google Ads

• Experience writing creative briefs and working with UGC creators and editors

• Highly analytical and comfortable with Shopify analytics, GA4, and spreadsheets

• Solid understanding of margins, CAC, AOV, and how they connect to ROAS

• Proactive: you flag problems early and come with solutions

• Strong communicator who works well in a small, fast-moving team

Nice to have

• Experience running ads in the US, UAE and Saudi Arabia

• Marketplace ads experience (Noon, Amazon)

• Background in ecommerce and tech accessories or consumer electronics

How to apply

Please include:

• Your location

• A campaign you scaled profitably: what you did, the results, and what you'd do differently

• Your approach to creative testing on Meta

Applications that don't answer these won't be reviewed.

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## Requirements

3+ years in performance marketing for ecommerce/DTC brands, ideally Shopify; A proven track record of profitable ROAS, with real examples; Strong hands-on experience in Meta Ads Manager and Google Ads; Experience writing creative briefs and working with UGC creators and editors; Highly analytical and comfortable with Shopify analytics, GA4, and spreadsheets; Solid understanding of margins, CAC, AOV, and how they connect to ROAS; Proactive: you flag problems early and come with solutions; Strong communicator who works well in a small, fast-moving team

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