# CRM & Lifecycle Senior — SILQFi

Canonical: https://jobxdubai.com/jobs/li-4467397473-crm-lifecycle-senior
Location: Dammam, Saudi Arabia
Type: full_time · Level: senior
Monthly salary: AED 18,000 to 32,000 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-09-22
Apply: https://www.linkedin.com/jobs/view/crm-lifecycle-senior-at-silqfi-4467397473?_l=en

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## Description

Role Summary

Owns the customer journey after acquisition — from onboarding through retention — using CRM tools to keep

users active, reduce churn, and build lasting engagement across all brands.

Key Responsibilities

• Design and manage the onboarding journey for newly acquired customers across all brands

• Build and maintain retention journeys and lifecycle flows using our CRM tool

• Segment users based on behavior, activity, and lifecycle stage to personalize communication

• Identify churn risks early and build automated flows to re-engage inactive users

• Continuously test and optimize messaging, timing, and channels (email, SMS, push, WhatsApp) within lifecycle campaigns

• Track key retention metrics (activation rate, churn rate, repeat usage) and report on journey performance

• Work closely with the business team to align lifecycle campaigns with product updates and offers

• Coordinate with Creative team for content/assets needed within CRM journeys

What We're Looking For

• Proven experience managing CRM/lifecycle marketing, ideally in fintech or a subscription/transactional product

• Hands-on experience with

• CRM/marketing automation tools (e.g., Braze, CleverTap, HubSpot, or similar)

• Strong understanding of user segmentation, retention, and churn-reduction strategies

• Comfortable working with data to track performance and identify patterns in user behavior

• Experience running multi-channel lifecycle campaigns (email, SMS, push, WhatsApp)

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## Requirements

Proven experience managing CRM/lifecycle marketing, ideally in fintech or a subscription/transactional product. Hands-on experience with CRM/marketing automation tools (e.g., Braze, CleverTap, HubSpot, or similar). Strong understanding of user segmentation, retention, and churn-reduction strategies. Comfortable working with data to track performance and identify patterns in user behavior. Experience running multi-channel lifecycle campaigns (email, SMS, push, WhatsApp).

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