# Marketing & Communication Specialist — Patchi

Canonical: https://jobxdubai.com/jobs/li-4467065162-marketing-communication-specialist
Location: Riyadh, Saudi Arabia
Type: full_time · Level: mid
Monthly salary: AED 15,000 to 22,000 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-09-16
Apply: https://www.linkedin.com/jobs/view/marketing-communication-specialist-at-patchi-4467065162?_l=en

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## Description

JOB SUMMARY:

Responsible for brand building and managing day to day marketing & communication tasks effectively through all channels.

DUTIES & RESPONSIBILITIES:

• Recommend and align with KSA Marketing Director on KSA MarCom strategy and plans in line with Global brand strategy.

• Manage and follow up on Local communication approaches, from Media planning /buying, to new launches and openings as well as PR & Event management.

• Deliver the social media calendar execution that drives brand awareness, recognition and engagement across relevant social media platforms. Take regular engaging stories to keep the accounts active. Track & improve reach and engagement and share monthly social media reports.

• Execute PR plans: events, sponsorships, openings, along with the creation of suitable meeting occasions’ contexts to build buzz around the Brand.

• Generate and evaluate new ideas for promotions, articles, press releases, publicity, etc. and ensure coordination and consistency with internal marketing/advertising professionals.

• Working knowledge of tools like Adobe Illustrator and Canva for quick, minor design tasks.

• Lead on local customer understanding, market trends, competition, insights by being regularly in-touch with the market and sharing with the relevant Local and Global team members.

• Finalizes copywriting in Arabic & English for all communication requirements [press, e-commerce and online]

• Educate and enforce brand standards internally to maintain consistency of brand, editorial tone and style.

• Develop creative briefs for the internal creative team and external agencies to give clear direction for deliverables.

• Coordinate with the agency and other vendors to ensure any outsourced work is consistent, high quality, cost-effective, and reflects Patchi’s brand identity.

• Engage with fans and followers to build relationships with the communities and encourage engagement.

• Handle local customer inquiries and complaints with relevant team members to ensure high brand satisfaction.

• Manage approved budget diligently, update budget tracking sheet and report regularly on budget status.

• Drive sales; Analyze campaigns performance in terms of engagement and sales impact. Share reports and recommendations post campaign.

• Maintain deep knowledge about company’s products and keep up to date with any relevant changes.

• Comply with company policies and procedures.

QUALIFICATIONS:

• Bachelor’s degree in business administration, Marketing, Public Relations, Customer Service, or any related field.

• Minimum of 4 years of experience in marketing, with a strong focus on social media management and brand activations.

• Proven hands-on experience in executing marketing activations and campaigns.

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## Requirements

Bachelor’s degree in business administration, Marketing, Public Relations, Customer Service, or any related field. Minimum of 4 years of experience in marketing, with a strong focus on social media management and brand activations. Proven hands-on experience in executing marketing activations and campaigns.

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